Have you defined a sweet spot within your niche that has you stand out as a coach?
The sweet spot is about what you really want to give and what your talents and expertise are, what your clients really want (aka their biggest challenges and desires that they want to dig into), and where those two circles overlap.
For example, let’s say that you’re an executive coach. Telling the world that you coach executives isn’t really going to have you stand out unless you define and articulate what your sweet spot is. (I have visited many websites where people say they work with executives but they don’t specify how they work with executives. There are so many different flavors of executive coaching that this is important!)
I’ve had dozens of clients that call themselves executive coaches but each of them had a totally unique offering that had them stand out in a field of executive coaches. One of them works exclusively with executives who are on life support and about to get canned—how great is that for a sweet spot? (Meanwhile, I have other clients that would definitely not want to work with those executives).
As you go out into the world, think about not only who you work with but how you work with them and what about your work is unique to you. Don’t feel like you have to do things that are outside your sweet spot because there is always someone you could partner with, collaborate with or refer to if one of your clients or prospects presents a challenge that you don’t typically address.
This week, your homework is to pinpoint your sweet spot if you haven’t already. Hint: your sweet spot should address the biggest challenges and desires your clients have that really excite YOU!
Tara Butler Floch