Are you missing an opportunity to best serve you divine ideal clients with your packages and offerings?
When creating coaching packages, most coaches think, “Huh, three months sounds like a good length of time for prospects to commit to, so I’ll do that!”
They choose an arbitrary length of time because they don’t realize how powerful it could be if their coaching package were grounded in the transformation their program offers their clients. (Note: most coaches also underestimate how long it actually takes for their clients to integrate lasting transformation.)
The length and robustness of your packages should directly correlate with the nature of the transformation you provide. In other words, it should be directly connected to your ideal client and how you work with them.
If you’re really clear on your process, you can create packages that are catered to your ideal client. If you sketch it out, I bet you know how long it takes the average person to experience transformation as they work with you.
What if your packages encompassed the length it actually took to make that transformation?
If it’s a long and in-depth process, you may also choose to offer a second, smaller package that allows your clients to make meaningful transformation without having to commit to the entire process up front.
When I work with clients, figuring out their packages and offerings is a vital piece of the puzzle. I remind coaches that some processes just take as long as they take; you can’t have a baby in three months with three women! If your process requires a fair amount of marinating, then your process is simply going to be longer, and you might meet less frequently, too. And for some of you, creating shorter intense packages can help clients move through transformation faster. Each of my clients and their packages differ because of the nuances of their work.
The key is that you know what your clients want and need, and that you design your process and then your packages around that.
I invite you to really look at your process, examine what best serves your clients and put together your packages based on the transformation you provide.
When your packages are based specifically on the process you’ve designed, you’ll get less objections to longer or more involved coaching programs because the value and the logic behind the packages will be clear.
If you have any thoughts on this, I’d love to hear them. Share your ideas in the comments below.
Tara Butler Floch