Is everyone in your life supportive of your new career as a coach?
Many coaches choose to become coaches because they discover a passion for connecting with others and going deep. And, boy, when you discover this passion, we want to shout it from the mountaintops, right? But the people in our lives don’t always fully embrace our pivot into coaching.
Often, the people in our network have a set idea of who we are and what our talents are. And if we try to make a drastic change they don’t easily accept it or may even think we are making a mistake (I remember all too well that my father told people I was unemployed for the first two years of my business even though I already had a full practice in the first year).
Things can go a little smoother if your coaching niche is related to your previous career (for example, if you were a lawyer and then you decide to be a coach for other lawyers). But if you decide to go from being a lawyer to a relationship coach—even if you have a fabulous relationship and you have a gift to offer the world in this area—the people in your network might be like, “What the heck!?”
If this is your experience, I want to reassure you that it’s okay. Your network will eventually catch up, especially once they see you having success with your new venture.
And if some people in your life simply refuse to embrace your new career path, there are many others out there with whom you can establish credibility by building the new brand of you. It just might take a little time.
So, how exactly can you reshape your brand?
A big piece of helping your network wrap their heads around your new brand is through a strong credibility story. One of the first things I do with new clients is create six customizable email templates detailing their credibility story to send to different types of people in their network and catch the low-hanging fruit (aka new clients)that are looking for what you have to offer.
Next week, I’ll talk about how you can establish credibility with old connections and people who are new to you as well. So stay tuned!
Tara Butler Floch