Do you know what makes you unique and brilliant?
Once upon a time I had a client named Emily who wanted to come up with a signature talk so she could get in front of potential clients. I said, “How about doing a talk on networking? You’re brilliant at that!”
“But doesn’t everybody know what I know about networking? I don’t think I have anything interesting to share,” she responded.
Emily had no idea that the networking style and approach that came so naturally to her was actually not intuitive and very difficult for other people to grasp. After we talked through it more, she ended up seeing how unique and powerful her strategies were. She created a signature talk based on her brilliant networking strategies that quickly filled her practice because her ideal clients were hungry for her expertise!
Trying to figure out what’s unique and valuable about us can be challenging. We think, “But doesn’t everybody know this?” Our brilliance comes so naturally to us that it feels like second nature… and we belittle it.
How can you pinpoint your own brilliance?
One of the first things to do is to ask other people who know you well. Ask them, “What is special about me? What is my unique area of brilliance?” The answers may often surprise you, because for you, it may not feel that special.
We often don’t recognize our greatest gifts as being as valuable as they are. Not that we think they’re totally insignificant, but our reaction is often, “Really!? What is so special about that?” We don’t see that other people are craving it – that other people would crawl over broken glass for what we have.
And by the way, when we operate in our zone of brilliance, it’s a lot of fun. It will feel easy and light – and that’s how you can really tell that you’ve pinpointed your unique offering to the world!
Tara Butler Floch