I talk to a lot of coaches who worked hard to fill their client roster and make six figures, but now that they’re here, they simply don’t enjoy the experience of their business. Their calendar overflows with tasks and appointments and the business just isn’t filling their tank—actually, it’s having the opposite effect, and they’re exhausted.
So, what can you do to continue to grow your business and make more money without sacrificing oodles of time and peace of mind?
The first thing I do with my clients who are in this position is examine the Four Quadrants of Delegate vs. Keep. The goal is to answer the question, “Are you spending your time and energy on the right things to get the experience that you want in your business?”
Upper Left: Good At and Enjoy
This is your “sweet spot” – the stuff that you really enjoy that you’re also skilled at. Usually for coaches, this is one-on-one coaching, aka, the things that makes you feel like you’re fulfilling your purpose and why you got into this business to begin with, but the longer you are in business, the more skills you build. There may be other skills and tasks here that are time consuming that may make sense to delegate.
Upper Right: Not Good At and Enjoy
I call this your growing edge. You should always spend time expanding your skill set in areas of interest, but because coaches tend to have a value around growth and learning, they sometimes spend too much time in this quadrant. How can you stay on your growing edge and be spending 10% of your time here so you have time to really spend time on and in your business?
Lower Right: Not Good At and Not Enjoy
These are the first things you should release because they will really drain your energetic gas tank and fast. If you don’t enjoy it and you’re not good at it, hire someone else to do it. You can hire someone who’s tech-savvy to do things like email management and navigating the opt-ins on your website, or you can hire a virtual assistant to take over admin tasks such as scheduling, bookkeeping, etc.
Lower Left: Good At and Not Enjoy
Why should you spend money to delegate a task you are good at? There’s usually a lot of resistance in this area, but the truth is, your time is finite. If you are spending your valuable time on things you don’t enjoy, it will always drain you and ultimately this drain will make it harder to be showing up in your business powerfully day after day. If you force yourself to do these tasks, you will likely procrastinate and put them off to where it also becomes a stressor for you. Not good. Don’t jump over a dollar to save a dime.
Look for ways to spend more time in the upper right quadrant: Good at and Enjoy.
What can you delegate to someone else? Your time and energy are worth a lot and investing in yourself can create a much better return in the long run.
This week, take a look at the tasks you can delegate. Let yourself focus on spending more time doing what you love—chances are, you’ll end up making being more successful and profitable if you do.