My two favorite marketing strategy approaches for coaching practices are what I call “Credibility Marketing” and “Relationship Marketing.”
In my experience, these are the two types of marketing strategies that work best because they both rely on a coach’s natural proclivity for creating meaningful dialogue and connecting on a deep level with like-minded people.
I talk about Credibility Marketing A LOT because I am a big fan. So today, I’d like to focus on Relationship Marketing, which is specifically based on creating meaningful dialogue with the people in your network on an ongoing basis so that you are top of mind when your divine ideal client appears on their radar.
A quick way to dive into Relationship Marketing is to jot down a list of all the connectors and influencers in your network. Ask yourself: who are my raving fans? Who are the people who know a lot of people and love to facilitate mutually beneficial connections? Who are the influencers among my ideal clients?
I encourage my clients to come up with a list of the top ten people in their network who fit the bill and create meaningful dialogue with them (keeping in mind that we always want to have an equal energy exchange with anyone we connect with).
If you do have a chance to deepen your relationship with an influencer, you can do this by saying, “How can I help you?” Sometimes you may be completely surprised by how you can help others! Never assume a successful person doesn’t need your help!
It’s also good to remember that oftentimes, with true connectors, it’s a joy for them just to help you. For them, simply getting to connect two people together gives them so much value—but when you come from generosity, it can only make the experience better.
This month, reach out to at least five people on your list to set up meaningful conversations. And then, let me know how it goes!
Tara Butler Floch