Do you have a speaker page on your website? Is your speaker page doing you justice?
A speaker page is a page on your website that shows that you’re a credible, sought-after and talented speaker who can wow their audience. It will establish credibility (both for potential speaking gigs but also for potential clients), by demonstrating your speaking experience and capabilities.
Let’s look at some speaker page best practices.
- List the talks you have available with short descriptors so someone reading your page can see the breadth of your work. Come from the perspective of “what’s in it for them”. You can also create an individual talk description for each talk that you can send to interested organizations that include more details and marketing language to help the organization promote the talk more effectively. View the entire talk description for my“Niche in a Nutshell” talk here.
- Include a speaker bio that talks about your experience and value as a speaker. This should not be cut and pasted from your bio page; there may be some overlap in the content, but this bio should focus on how and why you’re a great speaker.
- Be sure to have pictures of yourself speaking. If you haven’t yet given any talks, sponsor your own talk and invite people in your network to attend. Not only is it a great opportunity to get some shots of you in action, you can ask the attendees for testimonials. Plus, it is a great way to practice, make sure the timing of your talk works, and make sure the content really lands with your audience.
- Embed video clips of talks you’ve done, including webinars if you’ve done them, so the viewer can see and experience your speaker style.
- Include testimonials, with photos if possible, from satisfied participants and event coordinators. A great way to collect testimonials is through feedback forms that you pass out at your talk. You can even offer to compile and share the feedback with the event organizers (they’ll love that because it takes work off their shoulders). Include questions like:
- What were some of the best nuggets you got out of the talk?
- What did you like most?
- What would you change or add to improve it?
Once you’ve done the talk at least four times, list out the places you’ve done it, prioritizing the most prestigious events.
Feel free to take a look at my speaker page to see how I’ve handled these various elements.
Your speaker page, when done well, will create credibility for you when your ideal client visits your website. As you’re building it, put some thought into all the aspects I listed above to create a rock solid testament to your ability as a speaker!
Tara Butler Floch