Do you give away free sample sessions? How is that working for you?
When I first graduated from coaching school in 2005, CTI told us to give as many free sample sessions as possible to prepare for certification and land clients. And I did! In preparation for my certification exam, I gave away 65 free half-hour coaching sessions and did not land a single client.
After the sessions, people told me, “That was amazing! I have so much clarity!” I got a ton of positive, glowing feedback (and, yes, some so-so responses). But they still didn’t hire me. It made me realize that somebody can have a great experience being coached by me and still not see the value that I can bring to them if they hired me.
That’s when I started developing my format that includes powerful questions and coaching, and also naturally pulls the right potential clients towards you. If you still have not downloaded and read my workbook on Getting to a Powerful Yes, download it today. You will learn how to give people the powerful experience of coaching with you while also painting a vivid picture of where they are, where they want to be, and how working with you can bridge the gap.
I sold a package of 5 coaching sessions...
Just wanted to say thank you for your free ebook! Previously I was also advised to give free sessions to acquire new clients. But it never felt right for me... it didn’t work! I used your model and questions in a discovery session today and the client said a powerful yes to work with me! I sold a package of 5 coaching sessions, which I haven't done for a long time... 😀 Yay!
By utilizing the customizable format that I outline in my ebook, when a prospect is an ideal client, their answer is almost always yes to working with you. But it also makes it clear when someone is not an ideal client. You’ll be able to identify when people are leaning in and when they are leaning out.
And like I always say, it’s about the pull, not the push.
To create a “pull,” you must get curious. You must ask powerful questions and make sure the other person is leaning in. If they are, they will ask you how they can work with you rather than you having to make a sales pitch to them.
Learning how to pull a potential new client toward you is key to successfully enrolling new clients. If you haven’t, check out my format and let me know if you have any questions or thoughts!
Remember that people are more likely to hire us when we enroll them versus when we sell them. Push vs. pull is the key.
Tara Butler Floch