Have you ever caught yourself thinking, “I wish the clients would just fall into my lap!” or “This whole client attraction and enrollment thing is stressful and challenging. I just want to coach!” If you feel that way, you are certainly not alone — this is a lament I hear from clients and followers all the time, whether they are new to the coaching industry or have been doing it for decades. One easy way to set up your business … Read more…
Do you give away free sample sessions? How is that working for you? When I first graduated from coaching school in 2005, CTI told us to give as many free sample sessions as possible to prepare for certification and land clients. And I did! In preparation for my certification exam, I gave away 65 free half-hour coaching sessions and did not land a single client. After the sessions, people told me, “That was amazing! I have so much clarity!” I … Read more…
How much of your time is spent sitting at your desk? No, really. Be honest with yourself. How much of your time do you spend just sitting at your desk? Often when clients start working with me, they share that they’re really “working hard!” But after asking a few questions, I discover that what they’re doing mostly consists of sitting in their office trying to figure out things to do to attract clients. While there are things you can do … Read more…
What message does the sign on the front door of your business convey to prospective clients? While you might not have a brick and mortar location, metaphorically you still need to know what you would put on the sign on your door so that people get what you/your business does and that you are clearly open for business. When someone asks “What do you do?” or visits your website or LinkedIn profile, you want that initial message to clearly convey … Read more…
I often talk about the importance of building a fun, profitable and sustainable coaching practice. And to me, sustainability means that the business is self-seeding, regenerative and that the longer you’re in business, the less time and energy it takes to have the success that you want. Let’s take a closer look at the idea of sustainability within business and life as it relates to the current climate crisis. There are ways to have your business be sustainable — not … Read more…
In December, I wrote several blog posts that were very personal. In them, I shared some of the lessons I learned from difficult life experiences that I thought would be useful for coaches and the readers like you who follow my blog (read them here and here). The number of responses I received to those personal posts was really astonishing and heartwarming. I got more responses from these two articles than any other articles I posted in 2019. I know … Read more…
