Why Essential Wins in a Disrupted Market

Broadview Coaching

It certainly has been an interesting year for corporate coaching and consulting. Many of the experienced coaches and coachsultants I have talked to this Summer and Fall have seen a big dip in work this year, particularly if they focus on publicly traded companies in their practice. The big culprits I’m hearing? AI spending was not anticipated, so it required pulling money from other budgets. Anything considered non-essential was reallocated. AI spending also spurred a lot of layoffs, so many … Read more…

Is Your Coaching “Essential”…or a “Nice-to-Have?”

Broadview Coaching

I was hanging out with one of my best friends this past weekend and we had a fascinating discussion about coaching. She noticed that dozens of people in her network are transitioning into coaching and that it feels like the “It” second career for all these talented GenXers who are getting let go in masse. She reminisced about her own experience with coaching when she was a Director at a Fortune 100 company. She was offered coaching as a perk … Read more…

Expertise Isn’t Enough

Broadview Coaching

I talk to a lot of consultants and coaches to keep a good finger on the pulse of what’s happening in the corporate market. The latest trend with the recent slew of corporate layoffs, often targeting very skilled but also expensive Gen X talent, is for these folks to hang a shingle out as a consultant, either as a temporary stop gap during their often-lengthy job search, or as their next career pivot. It’s not an uncommon strategy during economic … Read more…

The Truth About Getting Referrals

Broadview Coaching

We all know that a coaching practice with a steady stream of referrals is key to a sustainable, easeful business. A frequent question I get from coaches is, “How do I get more referrals?” While there are many strategies for asking for referrals, getting referrals that turn into great clients is more of an art than a science. So, if you want more referrals, here are some things to consider about the art of referrals: 1) A client will only … Read more…

How to Avoid Burnout as an Entrepreneur: Why Hustle Culture Is Failing Leaders

Broadview Coaching

This is a guest blog by Boryana Dimitrova based on the podcast interview we did together on Wellness Marketing 101, Episode 47 Burnout is often worn as a badge of honor—especially among entrepreneurs and leaders. Long hours, constant availability, and relentless hustle are still widely praised as the path to success. But what if burnout isn’t proof that you’re working hard enough? What if it’s proof that something is broken? In a recent episode of the Wellness Marketing 101 Podcast, … Read more…

If January Feels Heavy, You’re Not Behind

Broadview Coaching

Happy February! I don’t know about you, but most people I’ve talked to recently are just emerging from their own version of torpor—a state of minimal activity that some animals enter to conserve energy during winter. Despite what we’ve been conditioned to believe in our culture, it’s actually pretty unnatural to hit the ground running at the beginning of the year—especially in the Northern Hemisphere, when we’re coming off some of the shortest, darkest, coldest (and often wettest) days of … Read more…