I talk to a lot of consultants and coaches to keep a good finger on the pulse of what’s happening in the corporate market. The latest trend with the recent slew of corporate layoffs, often targeting very skilled but also expensive Gen X talent, is for these folks to hang a shingle out as a consultant, either as a temporary stop gap during their often-lengthy job search, or as their next career pivot. It’s not an uncommon strategy during economic … Read more…
We all know that a coaching practice with a steady stream of referrals is key to a sustainable, easeful business. A frequent question I get from coaches is, “How do I get more referrals?” While there are many strategies for asking for referrals, getting referrals that turn into great clients is more of an art than a science. So, if you want more referrals, here are some things to consider about the art of referrals: 1) A client will only … Read more…
This is a guest blog by Boryana Dimitrova based on the podcast interview we did together on Wellness Marketing 101, Episode 47 Burnout is often worn as a badge of honor—especially among entrepreneurs and leaders. Long hours, constant availability, and relentless hustle are still widely praised as the path to success. But what if burnout isn’t proof that you’re working hard enough? What if it’s proof that something is broken? In a recent episode of the Wellness Marketing 101 Podcast, … Read more…
Happy February! I don’t know about you, but most people I’ve talked to recently are just emerging from their own version of torpor—a state of minimal activity that some animals enter to conserve energy during winter. Despite what we’ve been conditioned to believe in our culture, it’s actually pretty unnatural to hit the ground running at the beginning of the year—especially in the Northern Hemisphere, when we’re coming off some of the shortest, darkest, coldest (and often wettest) days of … Read more…
I don’t know about you, but transitioning from the lazy days of summer back into the full swing of work is never easy. Over the past few weeks, the weather has been gorgeous, and the call of my garden was far stronger than the call of my office. But the change of seasons always resets the equation. On Monday, it was 95 degrees at the pool; just three days later, it barely cracked 64. Thank you, weather gods, because that … Read more…
I believe the more discerning we are, the more successful we feel—and become. It’s a radical belief, isn’t it? Most people want to be more discerning but don’t allow themselves to be. They fear it will have disastrous effects on their lives or businesses. Just the other day, I had a client facing this exact dilemma: a prospective project that was financially rewarding, but neither exciting nor personally fulfilling, at least as it was currently scoped and proposed. In this … Read more…
