Can you tell the difference between push and pull energy? I was recently talking with a prospect who felt intense pressure to get her website up and have a complete marketing plan in place in about 6 weeks (and during “excuse time”, no less) [link to last article. As we spoke, I could sense the pressure of time that she was putting on herself and it felt really heavy. People are attracted to us or not attracted to us based … Read more…
It’s that time of year again: the second week in November to the first week of January is what I call “excuse time.” During this time of year, you’ll hear people say things like, “It’s the holidays, we’re so busy!” Even though the holidays themselves only take up a few days, people tend to be less responsive and tell you they don’t have time to get together. It’s also a particularly difficult time to start with new clients. You don’t … Read more…
Even if you work within a specific niche, it’s still not enough to differentiate you from the pack. If you’re an executive coach in a sea of other executive coaches, the thing that will set you apart is your Unique Value Proposition. That means understanding how you are uniquely positioned to help your Divine Ideal Clients and making sure that is clearly communicated in all your marketing messaging and materials. *Note: is it crucial to get clear on this before … Read more…
There are many elements that go into a brand, and one of the most obvious (and fun) elements is your color pallet. I always have my clients do the Zone of Brilliance exercise when they’re first establishing their brand. The exercise has them come up with 4-6 words to describe their essence, and from there, they’ll select colors that align with the essence of those words. Here’s a complementary approach: open up your closet and look at the colors inside. … Read more…
I believe that every one of us has unique qualities that make us who we are, and when these qualities are evoked in us in a positive way, our brilliance shines. That is when our diamond sparkles the brightest and we are most attractive to our divine ideal clients and strategic alliances. We want to make sure we capture this in our business brand because our particular zone of brilliance is one of those important elements that have us stand … Read more…
In my last post, I wrote about some coaches approaching client acquisition in the same way they might approach hunting. (To learn why this doesn’t work, read the article here). Usually the “hunting” approach looks like an enthusiastic coach telling a potential client, “You should work with me! I could do X, Y and Z for you…” Although the coach has good intentions, this approach rarely lands the way you intend and will almost always leave the person feeling judged … Read more…
