Do you speak to prospects in your language or their language? Most of us coaches have a lot of credibility in our space. That’s what makes us great coaches: not only do we have expertise in coaching, but we have expertise in the subject matter around which we coach. Sometimes it’s easy to forget that the language we have learned through schooling and experience is new to potential clients. It’s verbiage we can teach them once they become clients, but … Read more…
Do you have a strategy to stay in meaningful dialogue with potential clients who don’t say yes right away? Many of our best future clients are people who don’t say yes at first. I’ve seen my clients experience it in their businesses and I’ve experienced this in my business time and again, as well. But most coaches drop the ball if someone doesn’t say yes right away. They assume that the people who don’t raise their hand right away are … Read more…
My client, Carol, recently had a new prospect tell her that after asking around, two separate people had recommended her. She told me, “Isn’t that amazing? What are the chances of that!?” I had to remind her that she created that reality! By being super clear on who her ideal client is, what her sweet spot is, and by continually engaged with important people in her network, she made herself very referable. There are two pieces to this to highlight: … Read more…
What can you learn about business and life from potty training? More than you might expect! Upon writing this, I have just completed five intensive days of being a full-time mommy so that I could potty train my child. Up to this point, we have tried a few different things and we’ve made several attempts that just didn’t stick, so I set aside five full days to focus exclusively on “Ditching the Diapers!” After we finished (pretty darn successfully, I … Read more…
I begin each of my mastermind calls with celebrations. I go around to each participant and have them share their celebrations, big or small. Celebrations are fun to share and can inspire everyone in the group, but that’s not the only reason I do them. There is also a deeper component to this practice. I have been trained in the Beauty Way, a Native American tradition of operating within the Four Directions and Seasons. You may have heard it as … Read more…
Have you heard the term “JV partnership” and thought that it meant any kind of Strategic Alliances or Partnerships with other professionals because of how the term is being used? I’m not sure how or where this misuse of the term JV (Joint Venture) partnership began, but it’s now widely used throughout the coaching industry—incorrectly. Usually, coaches are referring to a promotional partnership when they use this term, but it is a misnomer. A true JV partnership exists when two … Read more…
