Where do you fall on the Spectrum of Ambiguity? In a past life, I helped develop and teach a consulting QuickStart class at Avanade (which is a joint venture between Microsoft and Accenture) where, over a 6-year period, we taught the class to more than 8,000 people. One of the core concepts we discussed in the class was about Ambiguity and the Spectrum of Ambiguity. On one end of this spectrum there are people who are just not okay with … Read more…
A lot of new entrepreneurs think their website will be a magic money-making pill. They believe that launching a beautiful website will flood their business with clients and fill their practice immediately. As a result, they invest way too much money creating a gorgeous website that feels exactly the way they want it to – often before they even have clarity on who their ideal client is. Or, they put off actually moving forward with building their business until their … Read more…
When I give my Niche In a Nutshell talk, one of the most common questions I get is “If I choose a specific niche, does that mean I have to become a coach-sultant”? If you haven’t heard the term coach-sultant or coachsultant, it’s when you choose to become a hybrid of part coach and part consultant to your clients. Many coaches become concerned that if they focus too specifically in one niche they’ll need or expect to become a hybrid … Read more…
What do you do when you’re in an enrollment conversation, it’s going really well, and then you get the response, “I need to think about it”? Let me guess, it feels a bit like a pinprick in your balloon. When a prospect gives you this response, it can knock you off your game, but it doesn’t have to. Let’s dive in and explore, shall we? First of all, 80% of professional coaches are one archetype on the Archetype Alignment Grid … Read more…
What’s your relationship with money? I’ve never met anyone who didn’t have some sort of saboteur when it comes to money, but money saboteurs come in all sorts of shapes and sizes. What message(s) does your money saboteur say to you? Here’s the truth: if you have any semblance of fear about money running through your mind – even if you’re not consciously aware of it – your business will be affected. So getting clean and clear with your money … Read more…
Clarity of your ideal client is one of the foundational building blocks of a coaching business (and, frankly, any business!). If you’re not clear on your ideal client, you can’t be clear on your process. Your messaging won’t be as enticing, your packages won’t be exceptional and the tools and resources you create will be hit or miss. But when you’re clear on your ideal clients you can create a process that caters to their biggest challenges and desires. And … Read more…
