Category Archives: Branding

Exceed Expectations in Your Coaching Practice

Broadview Coaching

What message does the sign on the front door of your business convey to prospective clients? While you might not have a brick and mortar location, metaphorically you still need to know what you would put on the sign on your door so that people get what you/your business does and that you are clearly open for business. When someone asks “What do you do?” or visits your website or LinkedIn profile, you want that initial message to clearly convey … Read more…

How Sustainable is Your Business?

Broadview Coaching

I often talk about the importance of building a fun, profitable and sustainable coaching practice. And to me, sustainability means that the business is self-seeding, regenerative and that the longer you’re in business, the less time and energy it takes to have the success that you want. Let’s take a closer look at the idea of sustainability within business and life as it relates to the current climate crisis. There are ways to have your business be sustainable — not … Read more…

How to Determine Your Prices

Broadview Coaching

A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…

An Unclear Website Does More Harm than Good

Broadview Coaching

Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…

What is Your Unique Value Proposition?

Broadview Coaching

Even if you work within a specific niche, it’s still not enough to differentiate you from the pack. If you’re an executive coach in a sea of other executive coaches, the thing that will set you apart is your Unique Value Proposition. That means understanding how you are uniquely positioned to help your Divine Ideal Clients and making sure that is clearly communicated in all your marketing messaging and materials. *Note: is it crucial to get clear on this before … Read more…

Selecting Colors for Your Brand

Broadview Coaching

There are many elements that go into a brand, and one of the most obvious (and fun) elements is your color pallet. I always have my clients do the Zone of Brilliance exercise when they’re first establishing their brand. The exercise has them come up with 4-6 words to describe their essence, and from there, they’ll select colors that align with the essence of those words. Here’s a complementary approach: open up your closet and look at the colors inside. … Read more…