Category Archives: Branding

Claiming Your Superpowers

Broadview Coaching

I have been playing with this concept of Superpowers for almost a decade.  I first had an epiphany about this when I pointed out to my uber-talented client, Emily, that her approach to Networking was a Superpower.  Her initial response was “What?!?!” As it turns out, she didn’t think her approach was that special.  “Doesn’t everybody do it this way?”, she asked.  “It’s just common sense”.  Maybe it was to her, but for most coaches, networking is mystifying, uncomfortable and … Read more…

5 Common Graphic Design Mistakes (and how coaches can avoid them)

Broadview Coaching

Graphic design is more than making things look pretty; it’s a form of communication. And a powerful one at that. A study conducted by MIT revealed that the human brain could process an image it was exposed to for only 13 milliseconds. Have you ever noticed how some designs can look polished and eye-catching while others … well, not so much? As a coach, you must be intentional with your visuals as they are such a powerful form of communication. … Read more…

Exceed Expectations in Your Coaching Practice

Broadview Coaching

What message does the sign on the front door of your business convey to prospective clients? While you might not have a brick and mortar location, metaphorically you still need to know what you would put on the sign on your door so that people get what you/your business does and that you are clearly open for business. When someone asks “What do you do?” or visits your website or LinkedIn profile, you want that initial message to clearly convey … Read more…

How Sustainable is Your Business?

Broadview Coaching

I often talk about the importance of building a fun, profitable and sustainable coaching practice. And to me, sustainability means that the business is self-seeding, regenerative and that the longer you’re in business, the less time and energy it takes to have the success that you want. Let’s take a closer look at the idea of sustainability within business and life as it relates to the current climate crisis. There are ways to have your business be sustainable — not … Read more…

How to Determine Your Prices

Broadview Coaching

A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…

An Unclear Website Does More Harm than Good

Broadview Coaching

Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…