A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…
Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…
Even if you work within a specific niche, it’s still not enough to differentiate you from the pack. If you’re an executive coach in a sea of other executive coaches, the thing that will set you apart is your Unique Value Proposition. That means understanding how you are uniquely positioned to help your Divine Ideal Clients and making sure that is clearly communicated in all your marketing messaging and materials. *Note: is it crucial to get clear on this before … Read more…
There are many elements that go into a brand, and one of the most obvious (and fun) elements is your color pallet. I always have my clients do the Zone of Brilliance exercise when they’re first establishing their brand. The exercise has them come up with 4-6 words to describe their essence, and from there, they’ll select colors that align with the essence of those words. Here’s a complementary approach: open up your closet and look at the colors inside. … Read more…
I believe that every one of us has unique qualities that make us who we are, and when these qualities are evoked in us in a positive way, our brilliance shines. That is when our diamond sparkles the brightest and we are most attractive to our divine ideal clients and strategic alliances. We want to make sure we capture this in our business brand because our particular zone of brilliance is one of those important elements that have us stand … Read more…
Sharing your credibility story is a great way to get everyone in your network on board with your new identify of “coach”. As I mentioned last week, sometimes your network doesn’t “get” why you chose to become a coach. You can help them to get on board and support you in this new endeavor by creating a brand that aligns the person they know you to be with your work as a coach. When I work with my clients on … Read more…
