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Broadview Coaching

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Broadview Coaching
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Category Archives: Branding

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Expertise Isn’t Enough

Broadview Coaching

I talk to a lot of consultants and coaches to keep a good finger on the pulse of what’s happening in the corporate market. The latest trend with the recent slew of corporate layoffs, often targeting very skilled but also expensive Gen X talent, is for these folks to hang a shingle out as a consultant, either as a temporary stop gap during their often-lengthy job search, or as their next career pivot. It’s not an uncommon strategy during economic … Read more…

Posted in Branding, Business Development and Sales, Client Experience, Coaching Industry Trends, Your Services | Leave a reply

How to Make Your Work Essential—Even in Uncertain Times

Broadview Coaching

When the economy is in flux or experiencing a downturn, services that aren’t considered essential often get put on hold or cut. It’s a natural way for organizations to try to weather the storm. The unfortunate truth is that decision-makers often don’t realize the true impact of those cuts until after they’ve made them. Sometimes the consequences are immediate. Other times, they unfold slowly over several months. Right now, we’re witnessing essential services being cut all around us—simply because their … Read more…

Posted in Branding, Business Development and Sales, Marketing Strategies, Messaging | Leave a reply

Honing Your Coaching Process

Broadview Coaching

  In my last article, we began the journey of Process Creation, starting with why having a process matters and then diving into creating your Core Tenets and accompanying Tools & Resources.  If you haven’t read it yet or need a refresher, make sure to go back and read it first to get the most out of this article! Once you have identified your Core Tenets, you have some of the foundational blocks of your process.  Now you have to … Read more…

Posted in Branding, Client Attraction, Client Experience, Credibility Marketing, Niche & Ideal Client Development, Your Services | Leave a reply

The Value of a Clearly Defined Coaching Process

Broadview Coaching

Last week I was talking with a client who has been a coach for over twenty years.  She shared that she never had a documented coaching process until now and what a significant difference it has already made in sharing the value of her work and attracting the right clients.  It also is going to make a big difference in setting expectations for clients and having them “lean in” to utilizing the tools and resources she’s created, which ultimately will … Read more…

Posted in Branding, Client Experience, Credibility Marketing, Niche & Ideal Client Development | Leave a reply

Crafting Your Personal Story

Broadview Coaching

Several months ago, I received a message from the father of one of my childhood friends who I haven’t seen in over 30 years. I spent a lot of time at the Banks’ house back in high school, and we had many fireside chats through the years. It was an unexpected delight to hear from him. In his message to me one of the things he said was “You know what I remember most about you? You listened to people.” … Read more…

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Coaching Is Needed More Than Ever

Broadview Coaching

Every morning I look at the news on my phone for fifteen minutes.  I read The Skimm and CNN’s 5 Things To Know for that day.  It’s amazing how much I can absorb in such a finite amount of time.  And as an Empath, I mean that not only intellectually but physically.  I take it all in…and then I meditate and do breathing exercises to shed the emotional toll of literally taking in the news of the day. It’s difficult … Read more…

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