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Broadview Coaching

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Broadview Coaching
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Category Archives: Client Enrollment

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Game Over? Not So Fast

Broadview Coaching

It’s not uncommon for a prospect to say, “I can’t afford that” or “We don’t have the budget for that” when it’s decision time. The truth is, many organizations don’t specifically budget for coaching—and most of our individual clients don’t either. And we know that budgets are getting tighter in this economic climate. But that doesn’t mean people won’t find the money to work with us—if our work feels essential and the value we bring clearly exceeds the investment. And … Read more…

Posted in Business Development and Sales, Client Enrollment | Leave a reply

Stay Networked: The Catch-up Call

Broadview Coaching

In August I wrote an article entitled “Getting in Front of Decision Makers” where I talked about the three primary conversations that help us generate business. As a reminder, they are: 1) Discovery/Enrollment Conversations — These conversations are for when someone has expressed a need and wants to explore working with you. If you missed this article, I detail how to do this effectively. (Hint—pitching your services isn’t it!) 2) Strategic Alliance Conversations — There are many types of Strategic Alliance … Read more…

Posted in Business Development and Sales, Client & List Engagement, Client Enrollment, Engagement Strategy, Marketing Strategies, Networking, Relationship Marketing | Leave a reply

Avoid Getting Ghosted

Broadview Coaching

Have you ever had what you thought was an amazing conversation about a coaching or consulting project with a client that ended in them asking you to send a proposal, and then when you sent it, you hear crickets? A week later when you check in, and you still hear nothing back. Then, your Saboteur goes wild with assumptions. Maybe you think, “How could I have been so wrong? I thought this was going somewhere! I’m going to have to … Read more…

Posted in Business Development and Sales, Client Enrollment | Leave a reply

Changing the Conversation can Change Everything

Broadview Coaching
change the conversation, change everything

I’m sure someone has told you to grow your coaching business, all you need to do is get out there and talk to people. That’s good advice as far as it goes. But it doesn’t specify the type of conversation you should have. Going out and shooting the breeze with people in your network over coffee, or worse, trying to encourage every person you know to work with you is not likely going to bring you a steady stream of … Read more…

Posted in Client Enrollment, Engagement Strategy, Relationship Marketing | Leave a reply

Fall in Love with Enrollment Conversations

Broadview Coaching
Love your enrollment conversations

Have you ever caught yourself thinking, “I wish the clients would just fall into my lap!” or “This whole client attraction and enrollment thing is stressful and challenging.  I just want to coach!” If you feel that way, you are certainly not alone — this is a lament I hear from clients and followers all the time, whether they are new to the coaching industry or have been doing it for decades. One easy way to set up your business … Read more…

Posted in Client Enrollment | Leave a reply

How to Pull New Clients towards You

Broadview Coaching
How to pull new clients towards you

Do you give away free sample sessions? How is that working for you? When I first graduated from coaching school in 2005, CTI told us to give as many free sample sessions as possible to prepare for certification and land clients. And I did! In preparation for my certification exam, I gave away 65 free half-hour coaching sessions and did not land a single client. After the sessions, people told me, “That was amazing! I have so much clarity!” I … Read more…

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