Category Archives: Client & List Engagement

Creating Engaging & Meaningful Blog Posts

Broadview Coaching

How many times have you downloaded a “free gift” on someone’s website and suddenly got bombarded with a ton of salesy emails that immediately had you want to press the “unsubscribe” button? I guarantee this isn’t their goal! As one of my colleagues, Sharon, used to say “Great intention, poor strategy.” As you may imagine, I “follow” a lot of thought leaders in the business coaching world.  This helps me expand my own thinking and learning, and also really helps … Read more…

How to Write Emails People Want to Read

Broadview Coaching

How often should you communicate with your list in order to maximize your open rate and connect with your people in a meaningful way? There is a lot of talk out there from online marketing gurus about why it’s vital to be in communication with your list nearly every day. They also say that “no one reads email anymore,” and advise people to run Facebook ads targeted to their list because their list isn’t opening the emails they send! (If … Read more…

How to Build the “Perfect” Business

Broadview Coaching

Have you ever worked with a great client and thought to yourself, “Wow, I love this client! If I had ten or, perhaps, twenty clients just like this person, I’d have the perfect business”? You wish you could “replicate” that client because they’re such a wonderful fit for your work and you both love working together. And guess what? You can replicate them! In fact, I highly recommend it. It’s not as easy as waving a magic wand and cloning … Read more…

Setting Client Expectations

Broadview Coaching

As coaches we, of course, want our clients to be “wow-ed” with the experience of working with us.  We not only want to meet their expectations, but to exceed them.  Am I right?  That is what creates raving fans, which in turns creates a great reputation and a stream of ongoing referrals. However, sometimes our eagerness to create a “wow” experience, has us bending over backwards for clients (and feeling like we can’t say “no” now without compromising the relationship), … Read more…

Getting Speaking Opportunities

Broadview Coaching

As I mentioned in my ezine last week, the next few blogs will be focused on getting and mastering speaking opportunities. In my last blog post, I talked about how to put on a self-sponsored speaking event. It’s a great way to get started with speaking, leverage your network and hone your presentation. This week, I’ll be talking about strategies to get speaking engagements at local organizations that are looking for speakers like you! Believe it or not, most organizations … Read more…

Creating an Amazing Client Experience

Broadview Coaching

One of the most important parts of having a sustainable business or practice is to have a solid and rich client experience. When you have an amazing client experience, client turnover is minimal and it takes much less effort to maintain a full practice. Since most of my clients are coaches or entrepreneurs that are “coach like” in their approach, we usually start creating their client experience by looking at creating a solid process that to moves their Divine Ideal Client through the transformation … Read more…