How often should you communicate with your list in order to maximize your open rate and connect with your people in a meaningful way? There is a lot of talk out there from online marketing gurus about why it’s vital to be in communication with your list nearly every day. They also say that “no one reads email anymore,” and advise people to run Facebook ads targeted to their list because their list isn’t opening the emails they send! (If … Read more…
Have you ever worked with a great client and thought to yourself, “Wow, I love this client! If I had ten or, perhaps, twenty clients just like this person, I’d have the perfect business”? You wish you could “replicate” that client because they’re such a wonderful fit for your work and you both love working together. And guess what? You can replicate them! In fact, I highly recommend it. It’s not as easy as waving a magic wand and cloning … Read more…
As coaches we, of course, want our clients to be “wow-ed” with the experience of working with us. We not only want to meet their expectations, but to exceed them. Am I right? That is what creates raving fans, which in turns creates a great reputation and a stream of ongoing referrals. However, sometimes our eagerness to create a “wow” experience, has us bending over backwards for clients (and feeling like we can’t say “no” now without compromising the relationship), … Read more…
As I mentioned in my ezine last week, the next few blogs will be focused on getting and mastering speaking opportunities. In my last blog post, I talked about how to put on a self-sponsored speaking event. It’s a great way to get started with speaking, leverage your network and hone your presentation. This week, I’ll be talking about strategies to get speaking engagements at local organizations that are looking for speakers like you! Believe it or not, most organizations … Read more…
One of the most important parts of having a sustainable business or practice is to have a solid and rich client experience. When you have an amazing client experience, client turnover is minimal and it takes much less effort to maintain a full practice. Since most of my clients are coaches or entrepreneurs that are “coach like” in their approach, we usually start creating their client experience by looking at creating a solid process that to moves their Divine Ideal Client through the transformation … Read more…
There are many reasons why blogging has taken off as a medium for entrepreneurs in recent years. Blogging is one of my favorite forms of credibility marketing because it’s easy and inexpensive to execute compared to a lot of the credibility marketing strategies and tactics out there, such as getting published, getting interviewed, or developing a presentation and subsequently booking speaking gigs. After all, you can write, publish and publicize a blog in less than an hour if you have … Read more…
