In December, I wrote several blog posts that were very personal. In them, I shared some of the lessons I learned from difficult life experiences that I thought would be useful for coaches and the readers like you who follow my blog (read them here and here). The number of responses I received to those personal posts was really astonishing and heartwarming. I got more responses from these two articles than any other articles I posted in 2019. I know … Read more…
Here’s a question I often get asked by coaches in our community – “How can I get people to work with me if they aren’t sure they need coaching?” It’s so interesting when I get that question because to me there is a clear answer: The answer is: you can’t! Or, at least, you shouldn’t. A client’s commitment and desire are key components to a successful coaching partnership; the deepest transformation can only take place when the client truly wants … Read more…
Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…
I recently invited guest speaker Mark Butler to present to my mastermind group (no relation, but Butlers are cool!) Mark is a bookkeeper for professional coaches and a CFO to a select number of coaches with large-scale businesses. During his presentation, Mark said that there are three components to a coaching practice: Marketing (Business Development) Client Enrollment (Sales) Fulfillment (The Client Experience) Mark said, “80% of the investment that coaches typically make in their business is on the customer experience … Read more…
Can you tell the difference between push and pull energy? I was recently talking with a prospect who felt intense pressure to get her website up and have a complete marketing plan in place in about 6 weeks (and during “excuse time”, no less) [link to last article. As we spoke, I could sense the pressure of time that she was putting on herself and it felt really heavy. People are attracted to us or not attracted to us based … Read more…
In my last post, I wrote about some coaches approaching client acquisition in the same way they might approach hunting. (To learn why this doesn’t work, read the article here). Usually the “hunting” approach looks like an enthusiastic coach telling a potential client, “You should work with me! I could do X, Y and Z for you…” Although the coach has good intentions, this approach rarely lands the way you intend and will almost always leave the person feeling judged … Read more…
