Category Archives: Client Attraction

Is Your Coaching “Essential”…or a “Nice-to-Have?”

Broadview Coaching

I was hanging out with one of my best friends this past weekend and we had a fascinating discussion about coaching. She noticed that dozens of people in her network are transitioning into coaching and that it feels like the “It” second career for all these talented GenXers who are getting let go in masse. She reminisced about her own experience with coaching when she was a Director at a Fortune 100 company. She was offered coaching as a perk … Read more…

Honing Your Coaching Process

Broadview Coaching

  In my last article, we began the journey of Process Creation, starting with why having a process matters and then diving into creating your Core Tenets and accompanying Tools & Resources.  If you haven’t read it yet or need a refresher, make sure to go back and read it first to get the most out of this article! Once you have identified your Core Tenets, you have some of the foundational blocks of your process.  Now you have to … Read more…

Creating Engaging & Meaningful Blog Posts

Broadview Coaching

How many times have you downloaded a “free gift” on someone’s website and suddenly got bombarded with a ton of salesy emails that immediately had you want to press the “unsubscribe” button? I guarantee this isn’t their goal! As one of my colleagues, Sharon, used to say “Great intention, poor strategy.” As you may imagine, I “follow” a lot of thought leaders in the business coaching world.  This helps me expand my own thinking and learning, and also really helps … Read more…

How Do You Communicate What You Do?

Broadview Coaching

How often have you asked someone what they do and received an answer that technically addresses the question but evokes zero interest? If you’re like me, you have that experience frequently. And it always feels like, “Okay… that’s cool…moving on!” Turning that around, how often has someone asked you what you do, and when you tell them “I’m a coach,” that it evokes that zero interest type of response? First of all, a lot of people don’t really understand what … Read more…

How to Share More of Yourself

Broadview Coaching

In December, I wrote several blog posts that were very personal. In them, I shared some of the lessons I learned from difficult life experiences that I thought would be useful for coaches and the readers like you who follow my blog (read them here and here). The number of responses I received to those personal posts was really astonishing and heartwarming.  I got more responses from these two articles than any other articles I posted in 2019.  I know … Read more…

Do your potential clients really need coaching?

Broadview Coaching

Here’s a question I often get asked by coaches in our community – “How can I get people to work with me if they aren’t sure they need coaching?” It’s so interesting when I get that question because to me there is a clear answer: The answer is: you can’t! Or, at least, you shouldn’t. A client’s commitment and desire are key components to a successful coaching partnership; the deepest transformation can only take place when the client truly wants … Read more…