Category Archives: Client Attraction

How Do You Communicate What You Do?

Broadview Coaching

How often have you asked someone what they do and received an answer that technically addresses the question but evokes zero interest? If you’re like me, you have that experience frequently. And it always feels like, “Okay… that’s cool…moving on!” Turning that around, how often has someone asked you what you do, and when you tell them “I’m a coach,” that it evokes that zero interest type of response? First of all, a lot of people don’t really understand what … Read more…

How to Share More of Yourself

Broadview Coaching

In December, I wrote several blog posts that were very personal. In them, I shared some of the lessons I learned from difficult life experiences that I thought would be useful for coaches and the readers like you who follow my blog (read them here and here). The number of responses I received to those personal posts was really astonishing and heartwarming.  I got more responses from these two articles than any other articles I posted in 2019.  I know … Read more…

Do your potential clients really need coaching?

Broadview Coaching

Here’s a question I often get asked by coaches in our community – “How can I get people to work with me if they aren’t sure they need coaching?” It’s so interesting when I get that question because to me there is a clear answer: The answer is: you can’t! Or, at least, you shouldn’t. A client’s commitment and desire are key components to a successful coaching partnership; the deepest transformation can only take place when the client truly wants … Read more…

An Unclear Website Does More Harm than Good

Broadview Coaching

Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…

You’re Probably Investing in the Wrong Area of Your Business

Broadview Coaching

I recently invited guest speaker Mark Butler to present to my mastermind group (no relation, but Butlers are cool!) Mark is a bookkeeper for professional coaches and a CFO to a select number of coaches with large-scale businesses. During his presentation, Mark said that there are three components to a coaching practice: Marketing (Business Development) Client Enrollment (Sales) Fulfillment (The Client Experience) Mark said, “80% of the investment that coaches typically make in their business is on the customer experience … Read more…

Push vs. Pull Energy

Broadview Coaching

Can you tell the difference between push and pull energy? I was recently talking with a prospect who felt intense pressure to get her website up and have a complete marketing plan in place in about 6 weeks (and during “excuse time”, no less) [link to last article. As we spoke, I could sense the pressure of time that she was putting on herself and it felt really heavy. People are attracted to us or not attracted to us based … Read more…