In my last article, we began the journey of Process Creation, starting with why having a process matters and then diving into creating your Core Tenets and accompanying Tools & Resources. If you haven’t read it yet or need a refresher, make sure to go back and read it first to get the most out of this article! Once you have identified your Core Tenets, you have some of the foundational blocks of your process. Now you have to … Read more…
How many times have you downloaded a “free gift” on someone’s website and suddenly got bombarded with a ton of salesy emails that immediately had you want to press the “unsubscribe” button? I guarantee this isn’t their goal! As one of my colleagues, Sharon, used to say “Great intention, poor strategy.” As you may imagine, I “follow” a lot of thought leaders in the business coaching world. This helps me expand my own thinking and learning, and also really helps … Read more…
How often have you asked someone what they do and received an answer that technically addresses the question but evokes zero interest? If you’re like me, you have that experience frequently. And it always feels like, “Okay… that’s cool…moving on!” Turning that around, how often has someone asked you what you do, and when you tell them “I’m a coach,” that it evokes that zero interest type of response? First of all, a lot of people don’t really understand what … Read more…
In December, I wrote several blog posts that were very personal. In them, I shared some of the lessons I learned from difficult life experiences that I thought would be useful for coaches and the readers like you who follow my blog (read them here and here). The number of responses I received to those personal posts was really astonishing and heartwarming. I got more responses from these two articles than any other articles I posted in 2019. I know … Read more…
Here’s a question I often get asked by coaches in our community – “How can I get people to work with me if they aren’t sure they need coaching?” It’s so interesting when I get that question because to me there is a clear answer: The answer is: you can’t! Or, at least, you shouldn’t. A client’s commitment and desire are key components to a successful coaching partnership; the deepest transformation can only take place when the client truly wants … Read more…
Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…
