Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…
I recently invited guest speaker Mark Butler to present to my mastermind group (no relation, but Butlers are cool!) Mark is a bookkeeper for professional coaches and a CFO to a select number of coaches with large-scale businesses. During his presentation, Mark said that there are three components to a coaching practice: Marketing (Business Development) Client Enrollment (Sales) Fulfillment (The Client Experience) Mark said, “80% of the investment that coaches typically make in their business is on the customer experience … Read more…
Can you tell the difference between push and pull energy? I was recently talking with a prospect who felt intense pressure to get her website up and have a complete marketing plan in place in about 6 weeks (and during “excuse time”, no less) [link to last article. As we spoke, I could sense the pressure of time that she was putting on herself and it felt really heavy. People are attracted to us or not attracted to us based … Read more…
In my last post, I wrote about some coaches approaching client acquisition in the same way they might approach hunting. (To learn why this doesn’t work, read the article here). Usually the “hunting” approach looks like an enthusiastic coach telling a potential client, “You should work with me! I could do X, Y and Z for you…” Although the coach has good intentions, this approach rarely lands the way you intend and will almost always leave the person feeling judged … Read more…
Over the years, I’ve seen many coaches approach client acquisition like hunting. They declare, “I need to find clients!” and their intention has the same focused, intense energy of a high-stakes pursuit. Imagine how it would feel to be on the receiving end of that energy. To be clear, it’s really wonderful to powerfully claim somebody that you truly feel inspired to work with and invite them to a breakthrough session so you can find out if you are a … Read more…
Speaking is one of the fastest ways for entrepreneurs to get clients, but it is particularly successful for coaches. People hire coaches when they trust them and think they can make a significant difference in their life and speaking is an easy way to establish that “know, trust and like” factor, if you do it well. It is rare for someone to find a coach through a Google search, then sign up for a breakthrough session (strategy session, free session, … Read more…
