Many of the coaches I connect with through my speaking, my blog and Breakthrough Sessions often say that they really hate selling themselves. Let’s face it, as coaches we basically are the reason people chose to work with us over someone else. This uncomfortableness often has talented coaches wonder “maybe I should just get a job because this feels too hard.” True, the biggest upside of having a job is the steady paycheck; no matter what you earn, you can … Read more…

My client, Carol, recently had a new prospect tell her that after asking around, two separate people had recommended her. She told me, “Isn’t that amazing? What are the chances of that!?” I had to remind her that she created that reality! By being super clear on who her ideal client is, what her sweet spot is, and by continually engaged with important people in her network, she made herself very referable. There are two pieces to this to highlight: … Read more…