My client, Carol, recently had a new prospect tell her that after asking around, two separate people had recommended her. She told me, “Isn’t that amazing? What are the chances of that!?” I had to remind her that she created that reality! By being super clear on who her ideal client is, what her sweet spot is, and by continually engaged with important people in her network, she made herself very referable. There are two pieces to this to highlight: … Read more…