Category Archives: Engagement Strategy

Stay Networked: The Catch-up Call

Broadview Coaching

In August I wrote an article entitled “Getting in Front of Decision Makers” where I talked about the three primary conversations that help us generate business. As a reminder, they are: 1) Discovery/Enrollment Conversations — These conversations are for when someone has expressed a need and wants to explore working with you. If you missed this article, I detail how to do this effectively. (Hint—pitching your services isn’t it!) 2) Strategic Alliance Conversations — There are many types of Strategic Alliance … Read more…

Creating Engaging & Meaningful Blog Posts

Broadview Coaching

How many times have you downloaded a “free gift” on someone’s website and suddenly got bombarded with a ton of salesy emails that immediately had you want to press the “unsubscribe” button? I guarantee this isn’t their goal! As one of my colleagues, Sharon, used to say “Great intention, poor strategy.” As you may imagine, I “follow” a lot of thought leaders in the business coaching world.  This helps me expand my own thinking and learning, and also really helps … Read more…

Changing the Conversation can Change Everything

Broadview Coaching

I’m sure someone has told you to grow your coaching business, all you need to do is get out there and talk to people. That’s good advice as far as it goes. But it doesn’t specify the type of conversation you should have. Going out and shooting the breeze with people in your network over coffee, or worse, trying to encourage every person you know to work with you is not likely going to bring you a steady stream of … Read more…

Grow Your Business through Meaningful Dialogue with Your Network

Broadview Coaching

Many of the coaches I connect with through my speaking, my blog and Breakthrough Sessions often say that they really hate selling themselves. Let’s face it, as coaches we basically are the reason people chose to work with us over someone else. This uncomfortableness often has talented coaches wonder “maybe I should just get a job because this feels too hard.” True, the biggest upside of having a job is the steady paycheck; no matter what you earn, you can … Read more…

Do you Engage Your Network?

Broadview Coaching

At the end of the day, you don’t need a massive email list to have a full, successful coaching or consulting practice. In fact, many of my clients have an email list of less than 200 people, and yet their practices are thriving because they’ve created a process to engage their prospects, their former clients and key centers of influence to ensure they stay in meaningful dialogue with them on a regular basis and are top of mind when a … Read more…

What is your Engagement Strategy?

Broadview Coaching

My client, Carol, recently had a new prospect tell her that after asking around, two separate people had recommended her. She told me, “Isn’t that amazing? What are the chances of that!?” I had to remind her that she created that reality! By being super clear on who her ideal client is, what her sweet spot is, and by continually engaged with important people in her network, she made herself very referable. There are two pieces to this to highlight: … Read more…