Category Archives: Marketing Strategies

Jump Start Your “Relationship Marketing” Plan

Broadview Coaching

My two favorite marketing strategy approaches for coaching practices are what I call “Credibility Marketing” and “Relationship Marketing.” In my experience, these are the two types of marketing strategies that work best because they both rely on a coach’s natural proclivity for creating meaningful dialogue and connecting on a deep level with like-minded people. I talk about Credibility Marketing A LOT because I am a big fan. So today, I’d like to focus on Relationship Marketing, which is specifically based … Read more…

Let’s talk about social media (again)

Broadview Coaching

Recently, I wrote about the myth of social media. My intention was to explain that, no, you don’t have to use social media for your business if you don’t want to! (It’s worth a read if you haven’t been enjoying the experience of social media) That article received an overwhelming response. Coaches emailed me with heartfelt thank you notes, saying things like, “I am so aligned with this. It’s really nice to hear from a business coach that it’s okay … Read more…

Busting the Myth of Social Media

Broadview Coaching

You don’t have to use social media in your business if you don’t want to. I recently started with a client who has been putting a ton of effort into social media. In our intake and strategy session, she admitted that she doesn’t even go on social media personally anymore because it just doesn’t resonate or create deep connections for her. However, she felt that she “had” to post on social media for her business. I simply don’t think that’s … Read more…

Break Down Your Goals to Get the Results You Want

Broadview Coaching

Often, when I speak to my clients and prospects, they know what they want, but they don’t have a plan to get it. For instance, you may want to enroll six new clients in Q1, eight new clients in Q2, and launch a training program in Q3. Those are all great goals, but do you have the underlining strategies outlined to get you there? Without a clear plan, most people will end up throwing spaghetti at the wall to see … Read more…

You’re Probably Investing in the Wrong Area of Your Business

Broadview Coaching

I recently invited guest speaker Mark Butler to present to my mastermind group (no relation, but Butlers are cool!) Mark is a bookkeeper for professional coaches and a CFO to a select number of coaches with large-scale businesses. During his presentation, Mark said that there are three components to a coaching practice: Marketing (Business Development) Client Enrollment (Sales) Fulfillment (The Client Experience) Mark said, “80% of the investment that coaches typically make in their business is on the customer experience … Read more…

Build Credibility in Your Niche

Broadview Coaching

Sharing your credibility story is a great way to get everyone in your network on board with your new identify of “coach”. As I mentioned last week, sometimes your network doesn’t “get” why you chose to become a coach.  You can help them to get on board and support you in this new endeavor by creating a brand that aligns the person they know you to be with your work as a coach. When I work with my clients on … Read more…