Do you speak to prospects in your language or their language? Most of us coaches have a lot of credibility in our space. That’s what makes us great coaches: not only do we have expertise in coaching, but we have expertise in the subject matter around which we coach. Sometimes it’s easy to forget that the language we have learned through schooling and experience is new to potential clients. It’s verbiage we can teach them once they become clients, but … Read more…
Have you heard the term “JV partnership” and thought that it meant any kind of Strategic Alliances or Partnerships with other professionals because of how the term is being used? I’m not sure how or where this misuse of the term JV (Joint Venture) partnership began, but it’s now widely used throughout the coaching industry—incorrectly. Usually, coaches are referring to a promotional partnership when they use this term, but it is a misnomer. A true JV partnership exists when two … Read more…
A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…
My two favorite marketing strategy approaches for coaching practices are what I call “Credibility Marketing” and “Relationship Marketing.” In my experience, these are the two types of marketing strategies that work best because they both rely on a coach’s natural proclivity for creating meaningful dialogue and connecting on a deep level with like-minded people. I talk about Credibility Marketing A LOT because I am a big fan. So today, I’d like to focus on Relationship Marketing, which is specifically based … Read more…
Recently, I wrote about the myth of social media. My intention was to explain that, no, you don’t have to use social media for your business if you don’t want to! (It’s worth a read if you haven’t been enjoying the experience of social media) That article received an overwhelming response. Coaches emailed me with heartfelt thank you notes, saying things like, “I am so aligned with this. It’s really nice to hear from a business coach that it’s okay … Read more…
You don’t have to use social media in your business if you don’t want to. I recently started with a client who has been putting a ton of effort into social media. In our intake and strategy session, she admitted that she doesn’t even go on social media personally anymore because it just doesn’t resonate or create deep connections for her. However, she felt that she “had” to post on social media for her business. I simply don’t think that’s … Read more…
