Category Archives: Marketing Strategies

Narrow Your Services To Improve Your Bottom Line

Broadview Coaching

Over the years, I’ve found a clear correlation between how successful my clients are and the degree to which they’re willing to be discerning and hold boundaries. By now, we all know that a truly successful business isn’t defined solely by how much money it brings in. And yet, I see so many coaches say “yes” to opportunities that aren’t aligned with their mission, vision, and values because they might help the bottom line. And, frankly, because it’s hard to … Read more…

We Don’t Attract Clients Sitting Behind Our Desks!

Broadview Coaching

How much of your time is spent sitting at your desk? No, really. Be honest with yourself. How much of your time do you spend just sitting at your desk? Often when clients start working with me, they share that they’re really “working hard!” But after asking a few questions, I discover that what they’re doing mostly consists of sitting in their office trying to figure out things to do to attract clients. While there are things you can do … Read more…

Recession-Proof Your Coaching Practice

Broadview Coaching

There’s a lot of talk that a recession is coming. Have you noticed this has been a constant question played out in the media for the last few years? It’s understandable. At this point, we’ve had the longest stint of economic growth in the history of the stock market, and eventually, that will turn, and when it does, you want your business to be solid. A lot of fear comes up for all of us when there’s talk of recession, … Read more…

The Power of Credibility Marketing

Broadview Coaching

One of the best ways for coaches to draw potential clients to them is through credibility marketing. Why? Because this type of marketing positions you as an expert and can show people the potential power of working with you. It really can be a game-changer, because when people see you as an expert, they start to seek you out. Today, I’d like to share with you a bit about my Diamond Mastermind client, Gisele Garcia Shelley. Gisele has been in … Read more…

How to Write Emails People Want to Read

Broadview Coaching

How often should you communicate with your list in order to maximize your open rate and connect with your people in a meaningful way? There is a lot of talk out there from online marketing gurus about why it’s vital to be in communication with your list nearly every day. They also say that “no one reads email anymore,” and advise people to run Facebook ads targeted to their list because their list isn’t opening the emails they send! (If … Read more…

Do you speak “Client Speak”?

Broadview Coaching

Do you speak to prospects in your language or their language? Most of us coaches have a lot of credibility in our space. That’s what makes us great coaches: not only do we have expertise in coaching, but we have expertise in the subject matter around which we coach. Sometimes it’s easy to forget that the language we have learned through schooling and experience is new to potential clients. It’s verbiage we can teach them once they become clients, but … Read more…