Often, when I speak to my clients and prospects, they know what they want, but they don’t have a plan to get it. For instance, you may want to enroll six new clients in Q1, eight new clients in Q2, and launch a training program in Q3. Those are all great goals, but do you have the underlining strategies outlined to get you there? Without a clear plan, most people will end up throwing spaghetti at the wall to see … Read more…
I recently invited guest speaker Mark Butler to present to my mastermind group (no relation, but Butlers are cool!) Mark is a bookkeeper for professional coaches and a CFO to a select number of coaches with large-scale businesses. During his presentation, Mark said that there are three components to a coaching practice: Marketing (Business Development) Client Enrollment (Sales) Fulfillment (The Client Experience) Mark said, “80% of the investment that coaches typically make in their business is on the customer experience … Read more…
A lot of new entrepreneurs think their website will be a magic money-making pill. They believe that launching a beautiful website will flood their business with clients and fill their practice immediately. As a result, they invest way too much money creating a gorgeous website that feels exactly the way they want it to – often before they even have clarity on who their ideal client is. Or, they put off actually moving forward with building their business until their … Read more…
Are you missing an opportunity to best serve you divine ideal clients with your packages and offerings? When creating coaching packages, most coaches think, “Huh, three months sounds like a good length of time for prospects to commit to, so I’ll do that!” They choose an arbitrary length of time because they don’t realize how powerful it could be if their coaching package were grounded in the transformation their program offers their clients. (Note: most coaches also underestimate how long … Read more…
Even if you don’t know what a Conversational Truth Guide is, if you are a coach, there is a good chance you are one. Coaches have a thirst for learning. I have never had a Coach as a client who didn’t have Learning/Growth as a top 10 value. The majority of my clients have been workshop “junkies” – continually enrolled in some sort of training, course, certification, or coaching program to satiate that value. But when it comes to business, … Read more…
Running a business requires a lot of foundation building. Once you get clear about your divine ideal client, your process, and your, the real fun begins: you get to work on your brand presence – and that’s where the Zone of Brilliance comes in. The Zone of Brilliance is an exercise I have people do when they’re ready to explore their brand awareness; it’s a way to pinpoint and highlight your unique brilliance in the market so you can showcase … Read more…
