Category Archives: Marketing Strategies

What type of Strategic Alliances works for you?

Broadview Coaching

Have you heard the term “JV partnership” and thought that it meant any kind of Strategic Alliances or Partnerships with other professionals because of how the term is being used? I’m not sure how or where this misuse of the term JV (Joint Venture) partnership began, but it’s now widely used throughout the coaching industry—incorrectly. Usually, coaches are referring to a promotional partnership when they use this term, but it is a misnomer. A true JV partnership exists when two … Read more…

How to Determine Your Prices

Broadview Coaching

A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…

Jump Start Your “Relationship Marketing” Plan

Broadview Coaching

My two favorite marketing strategy approaches for coaching practices are what I call “Credibility Marketing” and “Relationship Marketing.” In my experience, these are the two types of marketing strategies that work best because they both rely on a coach’s natural proclivity for creating meaningful dialogue and connecting on a deep level with like-minded people. I talk about Credibility Marketing A LOT because I am a big fan. So today, I’d like to focus on Relationship Marketing, which is specifically based … Read more…

Let’s talk about social media (again)

Broadview Coaching

Recently, I wrote about the myth of social media. My intention was to explain that, no, you don’t have to use social media for your business if you don’t want to! (It’s worth a read if you haven’t been enjoying the experience of social media) That article received an overwhelming response. Coaches emailed me with heartfelt thank you notes, saying things like, “I am so aligned with this. It’s really nice to hear from a business coach that it’s okay … Read more…

Busting the Myth of Social Media

Broadview Coaching

You don’t have to use social media in your business if you don’t want to. I recently started with a client who has been putting a ton of effort into social media. In our intake and strategy session, she admitted that she doesn’t even go on social media personally anymore because it just doesn’t resonate or create deep connections for her. However, she felt that she “had” to post on social media for her business. I simply don’t think that’s … Read more…

Break Down Your Goals to Get the Results You Want

Broadview Coaching

Often, when I speak to my clients and prospects, they know what they want, but they don’t have a plan to get it. For instance, you may want to enroll six new clients in Q1, eight new clients in Q2, and launch a training program in Q3. Those are all great goals, but do you have the underlining strategies outlined to get you there? Without a clear plan, most people will end up throwing spaghetti at the wall to see … Read more…