I’m sure someone has told you to grow your coaching business, all you need to do is get out there and talk to people. That’s good advice as far as it goes. But it doesn’t specify the type of conversation you should have. Going out and shooting the breeze with people in your network over coffee, or worse, trying to encourage every person you know to work with you is not likely going to bring you a steady stream of … Read more…
Over the years, I’ve found a clear correlation between how successful my clients are and the degree to which they’re willing to be discerning and hold boundaries. By now, we all know that a truly successful business isn’t defined solely by how much money it brings in. And yet, I see so many coaches say “yes” to opportunities that aren’t aligned with their mission, vision, and values because they might help the bottom line. And, frankly, because it’s hard to … Read more…
How much of your time is spent sitting at your desk? No, really. Be honest with yourself. How much of your time do you spend just sitting at your desk? Often when clients start working with me, they share that they’re really “working hard!” But after asking a few questions, I discover that what they’re doing mostly consists of sitting in their office trying to figure out things to do to attract clients. While there are things you can do … Read more…
There’s a lot of talk that a recession is coming. Have you noticed this has been a constant question played out in the media for the last few years? It’s understandable. At this point, we’ve had the longest stint of economic growth in the history of the stock market, and eventually, that will turn, and when it does, you want your business to be solid. A lot of fear comes up for all of us when there’s talk of recession, … Read more…
One of the best ways for coaches to draw potential clients to them is through credibility marketing. Why? Because this type of marketing positions you as an expert and can show people the potential power of working with you. It really can be a game-changer, because when people see you as an expert, they start to seek you out. Today, I’d like to share with you a bit about my Diamond Mastermind client, Gisele Garcia Shelley. Gisele has been in … Read more…
How often should you communicate with your list in order to maximize your open rate and connect with your people in a meaningful way? There is a lot of talk out there from online marketing gurus about why it’s vital to be in communication with your list nearly every day. They also say that “no one reads email anymore,” and advise people to run Facebook ads targeted to their list because their list isn’t opening the emails they send! (If … Read more…
