One of the best ways for coaches to draw potential clients to them is through credibility marketing. Why? Because this type of marketing positions you as an expert and can show people the potential power of working with you. It really can be a game-changer, because when people see you as an expert, they start to seek you out. Today, I’d like to share with you a bit about my Diamond Mastermind client, Gisele Garcia Shelley. Gisele has been in … Read more…
A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…
Sharing your credibility story is a great way to get everyone in your network on board with your new identify of “coach”. As I mentioned last week, sometimes your network doesn’t “get” why you chose to become a coach. You can help them to get on board and support you in this new endeavor by creating a brand that aligns the person they know you to be with your work as a coach. When I work with my clients on … Read more…
