Category Archives: Credibility Marketing

Getting in Front of Decision Makers

Broadview Coaching

I believe there are three primary types of conversations that will help us generate business: 1) Discovery/Enrollment Conversations — These conversations are only for when someone has expressed a need and wants to explore working with you. If you missed my last article, I detail how to do this effectively.  (Hint — pitching your services isn’t it!) 2) Strategic Alliance Conversations — There are many types of Strategic Alliance Conversations (six primary ones for professional coaches), and all involve collaborating … Read more…

Honing Your Coaching Process

Broadview Coaching

  In my last article, we began the journey of Process Creation, starting with why having a process matters and then diving into creating your Core Tenets and accompanying Tools & Resources.  If you haven’t read it yet or need a refresher, make sure to go back and read it first to get the most out of this article! Once you have identified your Core Tenets, you have some of the foundational blocks of your process.  Now you have to … Read more…

The Value of a Clearly Defined Coaching Process

Broadview Coaching

Last week I was talking with a client who has been a coach for over twenty years.  She shared that she never had a documented coaching process until now and what a significant difference it has already made in sharing the value of her work and attracting the right clients.  It also is going to make a big difference in setting expectations for clients and having them “lean in” to utilizing the tools and resources she’s created, which ultimately will … Read more…

Crafting Your Personal Story

Broadview Coaching

Several months ago, I received a message from the father of one of my childhood friends who I haven’t seen in over 30 years. I spent a lot of time at the Banks’ house back in high school, and we had many fireside chats through the years. It was an unexpected delight to hear from him. In his message to me one of the things he said was “You know what I remember most about you? You listened to people.” … Read more…

The Power of Credibility Marketing

Broadview Coaching

One of the best ways for coaches to draw potential clients to them is through credibility marketing. Why? Because this type of marketing positions you as an expert and can show people the potential power of working with you. It really can be a game-changer, because when people see you as an expert, they start to seek you out. Today, I’d like to share with you a bit about my Diamond Mastermind client, Gisele Garcia Shelley. Gisele has been in … Read more…

How to Determine Your Prices

Broadview Coaching

A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…