Category Archives: Relationship Marketing

Do you speak “Client Speak”?

Broadview Coaching

Do you speak to prospects in your language or their language? Most of us coaches have a lot of credibility in our space. That’s what makes us great coaches: not only do we have expertise in coaching, but we have expertise in the subject matter around which we coach. Sometimes it’s easy to forget that the language we have learned through schooling and experience is new to potential clients. It’s verbiage we can teach them once they become clients, but … Read more…

Jump Start Your “Relationship Marketing” Plan

Broadview Coaching

My two favorite marketing strategy approaches for coaching practices are what I call “Credibility Marketing” and “Relationship Marketing.” In my experience, these are the two types of marketing strategies that work best because they both rely on a coach’s natural proclivity for creating meaningful dialogue and connecting on a deep level with like-minded people. I talk about Credibility Marketing A LOT because I am a big fan. So today, I’d like to focus on Relationship Marketing, which is specifically based … Read more…