I’m sure someone has told you to grow your coaching business, all you need to do is get out there and talk to people. That’s good advice as far as it goes. But it doesn’t specify the type of conversation you should have. Going out and shooting the breeze with people in your network over coffee, or worse, trying to encourage every person you know to work with you is not likely going to bring you a steady stream of … Read more…
How much of your time is spent sitting at your desk? No, really. Be honest with yourself. How much of your time do you spend just sitting at your desk? Often when clients start working with me, they share that they’re really “working hard!” But after asking a few questions, I discover that what they’re doing mostly consists of sitting in their office trying to figure out things to do to attract clients. While there are things you can do … Read more…
How often should you communicate with your list in order to maximize your open rate and connect with your people in a meaningful way? There is a lot of talk out there from online marketing gurus about why it’s vital to be in communication with your list nearly every day. They also say that “no one reads email anymore,” and advise people to run Facebook ads targeted to their list because their list isn’t opening the emails they send! (If … Read more…
Do you speak to prospects in your language or their language? Most of us coaches have a lot of credibility in our space. That’s what makes us great coaches: not only do we have expertise in coaching, but we have expertise in the subject matter around which we coach. Sometimes it’s easy to forget that the language we have learned through schooling and experience is new to potential clients. It’s verbiage we can teach them once they become clients, but … Read more…
My two favorite marketing strategy approaches for coaching practices are what I call “Credibility Marketing” and “Relationship Marketing.” In my experience, these are the two types of marketing strategies that work best because they both rely on a coach’s natural proclivity for creating meaningful dialogue and connecting on a deep level with like-minded people. I talk about Credibility Marketing A LOT because I am a big fan. So today, I’d like to focus on Relationship Marketing, which is specifically based … Read more…
