Category Archives: Messaging

How to Make Your Work Essential—Even in Uncertain Times

Broadview Coaching

When the economy is in flux or experiencing a downturn, services that aren’t considered essential often get put on hold or cut. It’s a natural way for organizations to try to weather the storm. The unfortunate truth is that decision-makers often don’t realize the true impact of those cuts until after they’ve made them. Sometimes the consequences are immediate. Other times, they unfold slowly over several months. Right now, we’re witnessing essential services being cut all around us—simply because their … Read more…

Crafting Your Personal Story

Broadview Coaching

Several months ago, I received a message from the father of one of my childhood friends who I haven’t seen in over 30 years. I spent a lot of time at the Banks’ house back in high school, and we had many fireside chats through the years. It was an unexpected delight to hear from him. In his message to me one of the things he said was “You know what I remember most about you? You listened to people.” … Read more…

Narrow Your Services To Improve Your Bottom Line

Broadview Coaching

Over the years, I’ve found a clear correlation between how successful my clients are and the degree to which they’re willing to be discerning and hold boundaries. By now, we all know that a truly successful business isn’t defined solely by how much money it brings in. And yet, I see so many coaches say “yes” to opportunities that aren’t aligned with their mission, vision, and values because they might help the bottom line. And, frankly, because it’s hard to … Read more…

Do you speak “Client Speak”?

Broadview Coaching

Do you speak to prospects in your language or their language? Most of us coaches have a lot of credibility in our space. That’s what makes us great coaches: not only do we have expertise in coaching, but we have expertise in the subject matter around which we coach. Sometimes it’s easy to forget that the language we have learned through schooling and experience is new to potential clients. It’s verbiage we can teach them once they become clients, but … Read more…

How to Determine Your Prices

Broadview Coaching

A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…

Does Social Media Feel like a Big “Should” in Your Coaching Business?

Broadview Coaching

Coaches love depth. We love deep conversations, deep explorations and deep connection—and many of us don’t particularly feel like social media achieves that on a regular basis. We are left wanting more and it’s not in alignment with the deep connection we strive to create in our lives, our businesses and with our clients. This lack of depth is precisely why social media marketing can and very well may feel like a “should” in your coaching business. I recently on-boarded … Read more…