Do you know what makes you unique and brilliant? Once upon a time I had a client named Emily who wanted to come up with a signature talk so she could get in front of potential clients. I said, “How about doing a talk on networking? You’re brilliant at that!” “But doesn’t everybody know what I know about networking? I don’t think I have anything interesting to share,” she responded. Emily had no idea that the networking style and approach … Read more…
When I give my Niche In a Nutshell talk, one of the most common questions I get is “If I choose a specific niche, does that mean I have to become a coach-sultant”? If you haven’t heard the term coach-sultant or coachsultant, it’s when you choose to become a hybrid of part coach and part consultant to your clients. Many coaches become concerned that if they focus too specifically in one niche they’ll need or expect to become a hybrid … Read more…
Clarity of your ideal client is one of the foundational building blocks of a coaching business (and, frankly, any business!). If you’re not clear on your ideal client, you can’t be clear on your process. Your messaging won’t be as enticing, your packages won’t be exceptional and the tools and resources you create will be hit or miss. But when you’re clear on your ideal clients you can create a process that caters to their biggest challenges and desires. And … Read more…
Running a business requires a lot of foundation building. Once you get clear about your divine ideal client, your process, and your, the real fun begins: you get to work on your brand presence – and that’s where the Zone of Brilliance comes in. The Zone of Brilliance is an exercise I have people do when they’re ready to explore their brand awareness; it’s a way to pinpoint and highlight your unique brilliance in the market so you can showcase … Read more…
As you may know, as part of my coaching business, I offer an enrollment training called “Getting to a Powerful ‘Yes’” to coaches who want to expand their client base and learn how to convert prospects to clients with ease. Recently during one of these trainings, someone raised her hand and said, “Tara, I can’t wait to try out these new enrollment skills, but how do I get them to want to have the conversation in the first place? That’s … Read more…
I recently gave a presentation to the Washington State Chapter of the International Coaching Federation (ICF) on the topic of crafting a niche: it was called “Niche in a Nutshell.” I could probably write an entire blog post on every misconception about creating a niche that’s out there… so many coaches are confused about what a niche is and how it should be approached! But one of the biggest misconceptions is that creating a niche is just a “marketing thing.” … Read more…
