Category Archives: Niche & Ideal Client Development

Getting in Front of Decision Makers

Broadview Coaching

I believe there are three primary types of conversations that will help us generate business: 1) Discovery/Enrollment Conversations — These conversations are only for when someone has expressed a need and wants to explore working with you. If you missed my last article, I detail how to do this effectively.  (Hint — pitching your services isn’t it!) 2) Strategic Alliance Conversations — There are many types of Strategic Alliance Conversations (six primary ones for professional coaches), and all involve collaborating … Read more…

Honing Your Coaching Process

Broadview Coaching

  In my last article, we began the journey of Process Creation, starting with why having a process matters and then diving into creating your Core Tenets and accompanying Tools & Resources.  If you haven’t read it yet or need a refresher, make sure to go back and read it first to get the most out of this article! Once you have identified your Core Tenets, you have some of the foundational blocks of your process.  Now you have to … Read more…

The Value of a Clearly Defined Coaching Process

Broadview Coaching

Last week I was talking with a client who has been a coach for over twenty years.  She shared that she never had a documented coaching process until now and what a significant difference it has already made in sharing the value of her work and attracting the right clients.  It also is going to make a big difference in setting expectations for clients and having them “lean in” to utilizing the tools and resources she’s created, which ultimately will … Read more…

Defining Your Ideal Client is an Evolution

Broadview Coaching

I believe that one of the best ways to create a simple, leveraged coaching business is by building it on the foundation of a clearly defined ideal client, niche, and “sweet spot” within that niche. Defining your ideal client may on the surface look easy but it often can be a struggle to really pinpoint who your ideal client is. If you need some assistance in beginning this exploration, I have a number of articles on my blog to help … Read more…

Are You Picking a Niche From a “Should” Place?

Broadview Coaching

There are plenty of resources out there on the importance of picking a niche, but most of them take a “left brain approach,” which tends to leave us operating from a “should” verses “want” place. Turning your passion into a business idea doesn’t have to be a struggle, but with a shaky foundation, you’re setting yourself up for disappointment. Too Many Coaches Use the “Picking a Niche” Out of a Hat Approach, and That Doesn’t Serve Anyone Most business coaches … Read more…

What is Your Zone of Brilliance?

Broadview Coaching

I believe that every one of us has unique qualities that make us who we are, and when these qualities are evoked in us in a positive way, our brilliance shines. That is when our diamond sparkles the brightest and we are most attractive to our divine ideal clients and strategic alliances. We want to make sure we capture this in our business brand because our particular zone of brilliance is one of those important elements that have us stand … Read more…