I believe that every one of us has unique qualities that make us who we are, and when these qualities are evoked in us in a positive way, our brilliance shines. That is when our diamond sparkles the brightest and we are most attractive to our divine ideal clients and strategic alliances. We want to make sure we capture this in our business brand because our particular zone of brilliance is one of those important elements that have us stand … Read more…
Have you defined a sweet spot within your niche that has you stand out as a coach? The sweet spot is about what you really want to give and what your talents and expertise are, what your clients really want (aka their biggest challenges and desires that they want to dig into), and where those two circles overlap. For example, let’s say that you’re an executive coach. Telling the world that you coach executives isn’t really going to have you … Read more…
Do you know what makes you unique and brilliant? Once upon a time I had a client named Emily who wanted to come up with a signature talk so she could get in front of potential clients. I said, “How about doing a talk on networking? You’re brilliant at that!” “But doesn’t everybody know what I know about networking? I don’t think I have anything interesting to share,” she responded. Emily had no idea that the networking style and approach … Read more…
When I give my Niche In a Nutshell talk, one of the most common questions I get is “If I choose a specific niche, does that mean I have to become a coach-sultant”? If you haven’t heard the term coach-sultant or coachsultant, it’s when you choose to become a hybrid of part coach and part consultant to your clients. Many coaches become concerned that if they focus too specifically in one niche they’ll need or expect to become a hybrid … Read more…
Clarity of your ideal client is one of the foundational building blocks of a coaching business (and, frankly, any business!). If you’re not clear on your ideal client, you can’t be clear on your process. Your messaging won’t be as enticing, your packages won’t be exceptional and the tools and resources you create will be hit or miss. But when you’re clear on your ideal clients you can create a process that caters to their biggest challenges and desires. And … Read more…
Running a business requires a lot of foundation building. Once you get clear about your divine ideal client, your process, and your, the real fun begins: you get to work on your brand presence – and that’s where the Zone of Brilliance comes in. The Zone of Brilliance is an exercise I have people do when they’re ready to explore their brand awareness; it’s a way to pinpoint and highlight your unique brilliance in the market so you can showcase … Read more…
