There are plenty of resources out there on the importance of picking a niche, but most of them take a “left brain approach,” which tends to leave us operating from a “should” verses “want” place. Turning your passion into a business idea doesn’t have to be a struggle, but with a shaky foundation, you’re setting yourself up for disappointment. Too Many Coaches Use the “Picking a Niche” Out of a Hat Approach, and That Doesn’t Serve Anyone Most business coaches … Read more…

Have you defined a sweet spot within your niche that has you stand out as a coach? The sweet spot is about what you really want to give and what your talents and expertise are, what your clients really want (aka their biggest challenges and desires that they want to dig into), and where those two circles overlap. For example, let’s say that you’re an executive coach. Telling the world that you coach executives isn’t really going to have you … Read more…

When I give my Niche In a Nutshell talk, one of the most common questions I get is “If I choose a specific niche, does that mean I have to become a coach-sultant”? If you haven’t heard the term coach-sultant or coachsultant, it’s when you choose to become a hybrid of part coach and part consultant to your clients. Many coaches become concerned that if they focus too specifically in one niche they’ll need or expect to become a hybrid … Read more…