I believe that one of the best ways to create a simple, leveraged coaching business is by building it on the foundation of a clearly defined ideal client, niche, and “sweet spot” within that niche. Defining your ideal client may on the surface look easy but it often can be a struggle to really pinpoint who your ideal client is. If you need some assistance in beginning this exploration, I have a number of articles on my blog to help … Read more…
There are plenty of resources out there on the importance of picking a niche, but most of them take a “left brain approach,” which tends to leave us operating from a “should” verses “want” place. Turning your passion into a business idea doesn’t have to be a struggle, but with a shaky foundation, you’re setting yourself up for disappointment. Too Many Coaches Use the “Picking a Niche” Out of a Hat Approach, and That Doesn’t Serve Anyone Most business coaches … Read more…
I believe that every one of us has unique qualities that make us who we are, and when these qualities are evoked in us in a positive way, our brilliance shines. That is when our diamond sparkles the brightest and we are most attractive to our divine ideal clients and strategic alliances. We want to make sure we capture this in our business brand because our particular zone of brilliance is one of those important elements that have us stand … Read more…
Have you defined a sweet spot within your niche that has you stand out as a coach? The sweet spot is about what you really want to give and what your talents and expertise are, what your clients really want (aka their biggest challenges and desires that they want to dig into), and where those two circles overlap. For example, let’s say that you’re an executive coach. Telling the world that you coach executives isn’t really going to have you … Read more…
Do you know what makes you unique and brilliant? Once upon a time I had a client named Emily who wanted to come up with a signature talk so she could get in front of potential clients. I said, “How about doing a talk on networking? You’re brilliant at that!” “But doesn’t everybody know what I know about networking? I don’t think I have anything interesting to share,” she responded. Emily had no idea that the networking style and approach … Read more…
When I give my Niche In a Nutshell talk, one of the most common questions I get is “If I choose a specific niche, does that mean I have to become a coach-sultant”? If you haven’t heard the term coach-sultant or coachsultant, it’s when you choose to become a hybrid of part coach and part consultant to your clients. Many coaches become concerned that if they focus too specifically in one niche they’ll need or expect to become a hybrid … Read more…
