Have you ever worked with a great client and thought to yourself, “Wow, I love this client! If I had ten or, perhaps, twenty clients just like this person, I’d have the perfect business”? You wish you could “replicate” that client because they’re such a wonderful fit for your work and you both love working together. And guess what? You can replicate them! In fact, I highly recommend it. It’s not as easy as waving a magic wand and cloning … Read more…
If you have been following me for a while, you will know that I am truly passionate about creating Savvy Strategic Alliances with other professionals (a.k.a. JV Partnerships). I believe it is one of the fastest ways you can grow your business IF you do it right and you think strategically. What exactly is a Strategic Alliance? It is a mutual beneficial relationship with formal agreements in place that enhances the growth and prosperity of your businesses. I have a … Read more…
When we work with our clients in a package or engagement, all good things do come to an end, and completing our work together is bound to happen sooner or later….Sigh… The value of having a completion call as part of your package can be invaluable for client satisfaction, and even retention. I estimate that about 20% of my “completion” calls turn into re-engagement calls. That is because the completion process makes them realize that they simply aren’t complete with our work. If you … Read more…
As I mentioned in my ezine last week, the next few blogs will be focused on getting and mastering speaking opportunities. In my last blog post, I talked about how to put on a self-sponsored speaking event. It’s a great way to get started with speaking, leverage your network and hone your presentation. This week, I’ll be talking about strategies to get speaking engagements at local organizations that are looking for speakers like you! Believe it or not, most organizations … Read more…
One of the fastest ways to get new clients is through Speaking Engagements. My clients typically get about 30-60% of the people in the room to raise their hand to have a Breakthrough Session (aka Enrollment Conversation, Discovery Session or Strategy Session) when they have speaking engagements. If you have a great enrollment process and have the right people in the room, you can fill your practice with just one or two speaking engagements. Now with that said, most people get really nervous … Read more…
I was talking with a beloved colleague, Doug, today about one of our upcoming collaborations (we are going to do a very cool free webinar for all of you in a few weeks, so stay tuned!) When we met, I thought instantly “he is one of my peeps.” We had an immediate connection and it was clear that we were aligned philosophically when it came to business and life. It also became clear very quickly that we had all 6 of the key … Read more…
