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Broadview Coaching

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Broadview Coaching
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Category Archives: Strategic Alliances

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What type of Strategic Alliances works for you?

Broadview Coaching
How to determine your prices

Have you heard the term “JV partnership” and thought that it meant any kind of Strategic Alliances or Partnerships with other professionals because of how the term is being used? I’m not sure how or where this misuse of the term JV (Joint Venture) partnership began, but it’s now widely used throughout the coaching industry—incorrectly. Usually, coaches are referring to a promotional partnership when they use this term, but it is a misnomer. A true JV partnership exists when two … Read more…

Let’s examine your Strategic Alliances

Broadview Coaching
How to determine your prices

Are your current Strategic Alliances truly working for you? Strategic Alliances can be powerful tools in generating clients and revenue for your coaching practice (next week I’ll detail the most common types of Alliances that work best for coaches), but sometimes we outgrow our partnerships and need to move on. Many of my clients, especially when they were first starting out, created what are called “extension partnerships” with bigger, umbrella companies. This can be a great partnership because, essentially, the … Read more…

How to Create Savvy Strategic Alliances

Broadview Coaching
How to creat savvy strategic allances

Do you know how to create savvy strategic alliances with other professionals? I recently did a talk for the Los Angeles chapter of the ICF on Savvy Strategic Alliances. During the talk, we explored the top 6 ways to partner with other professionals to bring prosperity to your business (Would you like to hear it? Click HERE to listen, no opt-in required). Learning how to create savvy strategic alliances is useful for coaches in particular because most of us naturally … Read more…

The 6 C’s to Savvy Strategic Alliances

Broadview Coaching

Coaches are naturally drawn to collaboration. Collaboration is part of the thread of our fabric. But as solopreneurs we don’t often get the opportunity to collaborate with peers every day the way we would if we worked in a traditional business environment. Because of this, it’s natural for us to gravitate toward creating partnerships with other coaches to satiate that craving of working collaboratively. This deep desire motivates us to create collaborations that may feel really juicy but often at … Read more…

How (and Why) to Create Savvy Strategic Alliances

Broadview Coaching
How to creat savvy strategic allances

When they are done right, Strategic Alliances are one of the fastest and best ways to create sustainable revenue in your business. Coaches, in particular, tend to crave and enjoy collaboration, so Strategic Alliances in the coaching world can be a huge win-win, when they are successful. However, choosing the right partnership is key. 90% of Strategic Alliances fail, meaning they don’t create the outcome each person wanted. This can happen for a variety of reasons. The three most common … Read more…

Want More Referrals?

Broadview Coaching

If you have been following me for a while, you will know that I am truly passionate about creating Savvy Strategic Alliances with other professionals (a.k.a. JV Partnerships). I believe it is one of the fastest ways you can grow your business IF you do it right and you think strategically. What exactly is a Strategic Alliance? It is a mutual beneficial relationship with formal agreements in place that enhances the growth and prosperity of your businesses. I have a … Read more…

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