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Broadview Coaching

Supporting your vision to grow a thriving practice

Broadview Coaching
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Category Archives: Strategic Alliances

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Relationships Work Best When Balanced; Even in Business

Broadview Coaching
Seek equal energy exchange partners

One of the best ways to grow your coaching business is through building strong relationships with people in your network, and to expand your network to other people through the people you already know. These folks can be potential clients, Influencers, referral sources, and/or Strategic Alliances. A Strategic Alliance (or Partnership) is a mutually beneficial relationship with formal agreements in place that enhances the growth and prosperity of both of your businesses. One of my passions is helping my clients … Read more…

How to Have More Coaching Clients “Drop in Your Lap”

Broadview Coaching
Have more clients drop in your lap

I was talking with a prospective client today and, like many coaches, she said, “I wish clients would just drop in my lap.” You’re probably thinking, “Wouldn’t that be nice!” But the truth is when you create a great client experience and stay in meaningful dialogue with people who know and respect you in your network, it often can feel like clients just drop in your lap. And when that happens, it’s important to remind yourself that it is not … Read more…

Now there are 7 C’s instead of 6 to Savvy Strategic Alliances

Broadview Coaching

I have never met a coach who hasn’t had a deep love and desire for Connection. Coaches love deep dialogue.  We are infinitely curious about others.  Connection inspires us and helps cultivate our creativity and joy.  And frankly, one of the hardest parts of being a solopreneur is that it can be challenging to find the right partners to collaborate with who are also a good fit for this deeper connection that we long for. What makes a great partner … Read more…

What type of Strategic Alliances works for you?

Broadview Coaching
How to determine your prices

Have you heard the term “JV partnership” and thought that it meant any kind of Strategic Alliances or Partnerships with other professionals because of how the term is being used? I’m not sure how or where this misuse of the term JV (Joint Venture) partnership began, but it’s now widely used throughout the coaching industry—incorrectly. Usually, coaches are referring to a promotional partnership when they use this term, but it is a misnomer. A true JV partnership exists when two … Read more…

Let’s examine your Strategic Alliances

Broadview Coaching
How to determine your prices

Are your current Strategic Alliances truly working for you? Strategic Alliances can be powerful tools in generating clients and revenue for your coaching practice (next week I’ll detail the most common types of Alliances that work best for coaches), but sometimes we outgrow our partnerships and need to move on. Many of my clients, especially when they were first starting out, created what are called “extension partnerships” with bigger, umbrella companies. This can be a great partnership because, essentially, the … Read more…

How to Create Savvy Strategic Alliances

Broadview Coaching
How to creat savvy strategic allances

Do you know how to create savvy strategic alliances with other professionals? I recently did a talk for the Los Angeles chapter of the ICF on Savvy Strategic Alliances. During the talk, we explored the top 6 ways to partner with other professionals to bring prosperity to your business (Would you like to hear it? Click HERE to listen, no opt-in required). Learning how to create savvy strategic alliances is useful for coaches in particular because most of us naturally … Read more…

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