Working with Tara has been the most important thing I have done for my coaching business since I completed my initial training two years ago. Before working with Tara I was coaching everyone I could get my hands on and I knew that I needed to narrow my focus to a clearer audience in order to really build my business. Tara’s framework is rock solid! Using her approach I have identified exactly who I want to be coaching, women in tech leadership, conducted comprehensive market research, formalized my coaching offering, and developed a content marketing and engagement plan that I feel really good about. I have every indication from the size of my new, growing email newsletter list to the increased engagement in social channels that new clients are headed my way. I couldn’t be happier with the work that Tara and I did together.

Tara brings a rare combination of corporate experience, human empathy, and coaching expertise. I initially reached out to Tara because I was struggling with a toxic business partner that I thought was inextricably tied to the company. I decided to hire Tara because I wanted an outside perspective from someone who had worked in tech and seen it all. In working with her, I discovered that much of what I was struggling with came from my own self-limiting beliefs. Our work helped me shift into a much more powerful mindset and leadership approach. I got clear on what I wanted – to lead a thriving team and business. Tara’s coaching made me a better leader. And I can assure you that my team is far happier and my business is more productive as a result.

Tara’s process kept me clear, focused, and accountable from the very beginning of our work together when my business was still in its earliest stages, through to today now that I’m serving multiple consulting clients. She seems to have a tool or framework for everything, and she brings a deep well of knowledge about what truly works for independent coaches and entrepreneurs. She pairs that expertise with warmth, encouragement (including and especially during the rockier moments) and reminders to pause and celebrate the journey vs racing through it. I wouldn’t be nearly this far along without her, and I recommend her to anyone ready to invest in supercharging their practice and achieving tangible personal growth.

Tara is a fantastic mentor coach who has guided me through many challenging client situations. As a result, I feel more confident and well equipped to handle whatever comes up. I’ve used Tara’s thorough process with thought provoking exercises to figure out who my ideal clients are and learn how to attract them in an authentic way. I also really appreciate her support in helping me re-brand my business including her connections to other professionals like web designers, logo designers and copy writers. I am so grateful for our work together. I’ve realized all the benefits I hoped to and more when I began this journey.

When I first reached out to Tara, I was stuck. All of my work was with one Strategic Partner and I knew expanding my private practice would allow me to do more of the work I was most excited about. I had been talking and wanting to do this for some time but not doing anything about it. I wanted to earn more money while working less, and get to be able to wear shorts every day and be myself. Since working with Tara, I feel much more confident about my work outside of my Strategic Partner. I feel a growing level of excitement and enthusiasm. I’ve also met several amazing coaches through the mastermind Tara created, which has brought me great opportunities to do projects with partners who really want a win-win and who are so enjoyable to work with. I’m also getting closer and closer to my goals. This year I’ve brought in $50,000 of additional revenue and will grow even more next year because of the work we’ve done. One thing I really appreciate about my work with Tara is her role modeling for me. Tara always starts her calls with a celebration and there is something in there that has helped me shift in my work with clients. Before, I almost always went right “to the work” and now I start now with “what’s going well”. I start now with energy and possibility vs. to the deficit. Her role modeling around client preparation and getting ready for calls has helped me create a better client experience, as well. I also appreciate Tara’s generosity of spirit and how available and willing she is to support her clients. She is like a night light for me on this journey. If you decide to work with Tara, she will provide gentle clarity and will require you to really step into the work vs. dancing around the work because she won’t do the work for you. Tara also provides a solid process and framework that allows you to create your own path, with her walking by your side (vs. putting you through a rigid process). She will help you trust yourself as the one doing the work and what is “light and right” for you.

Before working with Tara, I was loving being a coach but not so much loving building a business. I wanted to grow and expand my client base so I could have more impact and do even more of what I love, but I wasn’t sure where to start or where my time and energy and effort was best spent. And business development felt like something I “had” to do, not something I was excited about or inspired to do – and I wanted that to change. I decided to hire Tara because I wanted to up-level my business, to get guidance and expertise, and get accountability, thought partnership and collaboration – plus some help getting out of my own way. In working with Tara I discovered that I didn’t have to do business development like I thought I did, or how I saw others doing it. I found my authentic way, and a way that actually feels really fun. I found as Tara calls it my “Pull Energy.” I also got really clear on who I want to work with, what my unique gifts / approach / offering are and how I can make the greatest impact with my clients and in the world, and in a way that truly lights me up. As a result of working with Tara I am loving all parts of my work now – not just the coaching but the growth of my business as well. I’m attracting people who I am the perfect coach for, who I am excited to see on my schedule, and with whom I am making a difference every day – it feels great!

After working with Tara, I can say without hesitation that her coaching fundamentally strengthened the foundation of my business. When I first hired her, my practice wasn’t growing and I was uncertain about the niche I had been working in for several years. Through a thoughtful, rigorous process, she supported me in exploring two parallel niches, then going deep into one—guiding me to clarity through research, real client conversations, and reflection. As a result, I landed on a clear, compelling niche—coaching women in later careers navigating “What’s Next” in life and work—along with a well-defined understanding of my target audience’s challenges and desires and the creation of my five pillars of work. Her style is low-key yet powerful: she listens deeply, asks compelling questions, connects the dots with precision, and isn’t afraid to challenge when it matters. She understood both my goals and my creative tendencies, and aligned her guidance accordingly. The clarity and confidence I now have in my business are a direct result of our work together.

Before I started working with Tara, I had gotten approximately nowhere with my business. I didn’t even know what I wanted; just that it wasn’t what I was doing. I was unclear about the kind of client I wanted to work with, I was giving away hours and time because I didn’t know how to price my services, I hadn’t figured out how to set boundaries for my part-time workday, and I was wasting a lot of energy on business development initiatives that I didn’t enjoy but believed I had to do. I was working hours that weren’t convenient for me for fear of losing opportunities, even though I had set out to create a work schedule that fit with my family life. A former colleague and fellow coach referred me to Tara. In working with Tara, I was able to identify my ideal client, and build my business including an excellent coaching process that uses both my strengths and talents as a coach and HR leader. I have built a pricing schedule that reflects the value of my coaching, and that I no longer hesitate to present to a potential client. Most importantly, though, I learned how to build a work schedule that really works for me and my family. I’m busier now than I’ve ever been even though I’m working a shorter week. I’ve also learned to identify the business development initiatives that work for me, and stick to those rather than joylessly throwing spaghetti at the wall. As a result of working with Tara, I am no longer trying to create a business. I’m proud of my business and website. I know what work to say ‘yes’ to, and which work to refer elsewhere. And, I’m so happy with the work life that I’ve settled into as a professional and mom.

I had the good luck to meet Tara back in 2011. Her coaching rewarded me with limitless productivity and self-confidence. I have sought her out multiple different times since then, during periods of stress and uncertainty and she has guided me back to my True North. She is truly wise and listens with an open heart and curious mind. I am truly fortunate to have her in my life.

Before working with Tara I was struggling with deciding exactly which direction to take my business forward and I was needing clarity. I decided to hire Tara because I wanted to regain solid footing for my business following a sharp decline in client load as 2020 unfolded and several of my anticipated projects were put on hold. Specifically, I sought to gain more clarity on how to get my business to grow quickly and catch back up, following the decline. I needed a thought partner to help me to confirm and reestablish: my ideal client, my services, my offerings, and my business development strategies. As I reflect back on my experience, I say the benefits I received from our work together fit into 3 very important buckets: I gained significant clarity about what I did and did not want for myself and my business moving forward and the direction around the future I wanted to create for my coaching work. I got clear on my ideal client, my niche, my preferred service offerings, my pricing and my approach to expand my awareness and create more sales conversations. I rebuilt a new upgraded solid foundation and platform to relaunch my business to success for the future. I now have a clear business plan to follow for my future. During an unprecedentedly challenging time with multiple surprise emergencies that spanned several months, I received great support from Tara. From serious family illnesses to several unexpected household emergencies to other high stress occurrences, I was pulled in many directions mentally. She was a trusted guide that helped me find the clarity and confidence I needed to navigate uncharted waters as I balanced both personal priorities and continued to maintain attention on my work and business.” If you feel you lack clarity on exactly where to take your business and how to move it forward and you want to change that, then Tara can help you figure that out if you are ready to make those decisions.

Before I started working with Tara I was struggling to get my new coaching business off the ground. I wasn’t confident that I had a solid process that was delivering value to my clients. I wanted to understand how to find the right clients, set expectations, create client goals and execute effectively. I also wanted to understand how I could build my coaching practice into a true business. In working with Tara, I developed a well-structured process that I feel confident delivers on my promise, including how to complete an engagement powerfully. I learned how to price and structure my services appropriately and how to leverage Strategic Alliances to get well paying clients who need my services (vs. having to only market on my own). As a result of working with Tara, my business grew tenfold in a year. Even though my first year in business wasn’t great I went SIGNFICANTLY upmarket as a result of our work together and feel like I now have a legitimate lucrative business. There were a few key coaching sessions that, in and of themselves, paid for the whole engagement with Tara alone. “Ah-ha’s” are not linear and I could have spent years learning through trial and error. Instead I chose to grow quickly under the direction of a mentor by working with Tara (hint: that’s FAR faster and better!) I now have far greater confidence in how I market my services and conduct my work, as well as have a great network of talented coaches that I met through my work with Tara.

Before I started working with Tara I struggled with having clarity in my business. I was wasting time and energy trying to help everyone! I was serving three completely different audiences and this was affecting my ability to grow my business. In working with Tara, I discovered how to build a business working with the one niche I’m most passionate about and one that is built on the foundation of what matters most to me. What I’ve learned about myself through my work with Tara has served as a key decision-making filter for all my life choices, in and outside of my business. Through our work together, I finally knew what I really wanted. I built a streamlined approach in my business. Tara’s resources really blew my mind. I got so much more than 1:1 coaching and a “program.” The support and resources provided were exhaustive and all-encompassing, which was great for someone like me who was relatively new to coaching. I’m thrilled that I now have a program and materials in place that powerfully serve my ideal clients. I have a complete webinar/signature talk that I’ve been able to market to my ideal clients as well as present to audiences at major corporations. Most of all, I have clarity and confidence about what to do in my business! Tara has supported me and my business through all of life’s demands: while pregnant, as I navigated family challenges, and over and past the 2020 pandemic. Today I am grateful to have her as an ally and a friend.

Finding the right coach can make all the difference. Instead of struggling, being alone and unsuccessful, you have a trusted business partner to connect and collaborate with to build a successful business. Tara Butler Floch is that trusted business partner for me. She has a unique combination of experience as a coach, paired with her background as a corporate VP of Sales and Marketing. She also has expertise and plenty of patience in copy editing which is extremely helpful in writing website copy, proposals, and marketing and training materials. Even more important is her trustworthiness, collaboration and connection. With Tara you feel like you have a partner, someone who will be there through the difficult times and the celebrations. She is a necessary partner in my business and I would never have had the courage, tools or support without her. Without her, I’d still be sub-contracting work with other companies, too nervous to go out on my own. With Tara, I have been able to launch a business, create a process that had exciting work land in my lap, and find the work and clients I really want. Her mastermind group has also provided me with peers mostly in the same boat, willing to share resources, ideas and support, which adds to the three-dimensional level of support you get when Tara is your coach and mentor. If you’re considering working with her, just do it! There are a lot of other un-useful coaches out there and she stands out high above the rest.

Before I starting working with Tara, I was spinning my wheels, not sure how to build my coaching business. I knew I was a good coach and I knew how to market, from my career in that field. But, I didn’t know which tools I needed to use or how to talk about myself as the product. I was also not “niched” down enough having three target markets, one of which I knew I didn’t want to work with any more. Through the work I did with Tara, I was able to pick one niche for my focus – Women Leaders who are looking to improve their effectiveness in male dominated environments. And through my research, it was clear what these clients needed to further their careers. So, I have created a comprehensive customized program to help women leaders master their current roles so they can reach the next level in their careers and make the most of their true talents. Tara has made a huge difference in my business. I am 180 degrees from where I started and now have the confidence and a plan for where I am going. I have a marketing plan and have started to have some real success with it. I have learned so much about how to create a coaching business, the right way. My income is growing every month and I know I am on the right path. The beauty is that I didn’t have to figure that out by trial and error because Tara has the knowledge of what works. I feel like I know what to do now and I am doing it!

Before working with Tara I really struggled with identifying my ideal client and focusing on a specific niche… In working with her, I discovered the niche I want to focus on and how best to bring products and services to that niche… After working with her my coaching practice has increased by 30% and most importantly it has filled with “Ideal clients”. I am also more focused on what I offer and I am continuing to be creative with marketable coaching programs. I didn’t have that before. Tara is an excellent mentor and coach and her advise has helped me have a full coaching practice and continue to increase my rates through better client services and focused offerings.