Creating Engaging & Meaningful Blog Posts

Broadview Coaching

How many times have you downloaded a “free gift” on someone’s website and suddenly got bombarded with a ton of salesy emails that immediately had you want to press the “unsubscribe” button? I guarantee this isn’t their goal! As one of my colleagues, Sharon, used to say “Great intention, poor strategy.” As you may imagine, I “follow” a lot of thought leaders in the business coaching world.  This helps me expand my own thinking and learning, and also really helps … Read more…

I Will Only Go as Fast as the Slowest Part of Me

Broadview Coaching

One of the cornerstones of my coaching approach has always been to follow the energy and only to do or act on things we feel pulled to do. After all, if we feel pulled to do/act, there is an ease and momentum even if we are putting in a lot of effort vs. if we push ourselves to do/act which can feel heavy, exhausting, or even overwhelming. Yet, so much of the rhetoric out there in regards to building and … Read more…

Charge for Your Value, Not Your Time

Broadview Coaching

Are you charging your clients enough? Many factors go setting into the “right price” because it’s more of an art than a science (and certainly not a pat formula), so if this is a question that you can’t clearly answer at this time, that’s okay. Setting up your pricing structure can be one of the most nerve wracking aspects of running a business. You don’t want to price yourself “out of the market” by asking for more than potential clients … Read more…

Defining Your Ideal Client is an Evolution

Broadview Coaching

I believe that one of the best ways to create a simple, leveraged coaching business is by building it on the foundation of a clearly defined ideal client, niche, and “sweet spot” within that niche. Defining your ideal client may on the surface look easy but it often can be a struggle to really pinpoint who your ideal client is. If you need some assistance in beginning this exploration, I have a number of articles on my blog to help … Read more…

Changing the Conversation can Change Everything

Broadview Coaching

I’m sure someone has told you to grow your coaching business, all you need to do is get out there and talk to people. That’s good advice as far as it goes. But it doesn’t specify the type of conversation you should have. Going out and shooting the breeze with people in your network over coffee, or worse, trying to encourage every person you know to work with you is not likely going to bring you a steady stream of … Read more…

Don’t Build a Coaching Program No One Wants

Broadview Coaching

Have you ever launched a coaching program that didn’t sell? When I work with a client and we’re talking about one of these ‘failed’ launches, my first question is always, “Did you involve your ideal client in the process?” The answer is almost always no. Designing and creating an engaging coaching program takes a lot of time, energy, and effort. As a result, you are going to be more successful if you build something that you know your clients will … Read more…