Category Archives: Market Research

Don’t Build a Coaching Program No One Wants

Broadview Coaching

Have you ever launched a coaching program that didn’t sell? When I work with a client and we’re talking about one of these ‘failed’ launches, my first question is always, “Did you involve your ideal client in the process?” The answer is almost always no. Designing and creating an engaging coaching program takes a lot of time, energy, and effort. As a result, you are going to be more successful if you build something that you know your clients will … Read more…

Are You Making assumptions About What Your Clients Want?

Broadview Coaching

It’s easy for us subject matter experts and coaches to make assumptions about what our clients really want and need. From there, we assume we know how our programs should look, what our copy should include and what our value proposition is based on our experience. But we are not always correct in our assumptions. I’ve seen many people create programs in a vacuum. They fine tune websites, offers, packages and products based on what they assume their clients want … Read more…