Are You Making assumptions About What Your Clients Want?
It’s easy for us subject matter experts and coaches to make assumptions about what our clients really want and need. From there, we assume we know how our programs should look, what our copy should include and what our value proposition is based on our experience. But we are not always correct in our assumptions. I’ve seen many people create programs in a vacuum. They fine tune websites, offers, packages and products based on what they assume their clients want … Read more…