The 2020 ICF global coaching study reported that 90% of coaches surveyed offer services beyond coaching in their business. And I’m not surprised. Many of my clients enjoy offering additional services and resources because they’re always looking for ways to add value. Sometimes, coaches decide to “add on” because they see a need and want to fill it. But too often, they jump to create new services in response to the belief that doing more will lead to more money. … Read more…