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Broadview Coaching

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Broadview Coaching
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Category Archives: Your Services

Expertise Isn’t Enough

Broadview Coaching

I talk to a lot of consultants and coaches to keep a good finger on the pulse of what’s happening in the corporate market. The latest trend with the recent slew of corporate layoffs, often targeting very skilled but also expensive Gen X talent, is for these folks to hang a shingle out as a consultant, either as a temporary stop gap during their often-lengthy job search, or as their next career pivot. It’s not an uncommon strategy during economic … Read more…

Posted in Branding, Business Development and Sales, Client Experience, Coaching Industry Trends, Your Services | Leave a reply

Honing Your Coaching Process

Broadview Coaching

  In my last article, we began the journey of Process Creation, starting with why having a process matters and then diving into creating your Core Tenets and accompanying Tools & Resources.  If you haven’t read it yet or need a refresher, make sure to go back and read it first to get the most out of this article! Once you have identified your Core Tenets, you have some of the foundational blocks of your process.  Now you have to … Read more…

Posted in Branding, Client Attraction, Client Experience, Credibility Marketing, Niche & Ideal Client Development, Your Services | Leave a reply

Charge for Your Value, Not Your Time

Broadview Coaching

Are you charging your clients enough? Many factors go setting into the “right price” because it’s more of an art than a science (and certainly not a pat formula), so if this is a question that you can’t clearly answer at this time, that’s okay. Setting up your pricing structure can be one of the most nerve wracking aspects of running a business. You don’t want to price yourself “out of the market” by asking for more than potential clients … Read more…

Posted in Your Services | Leave a reply

4 Questions to Ask Before Expanding Your Services

Broadview Coaching
Thinking of expanding your services?

The 2020 ICF global coaching study reported that 90% of coaches surveyed offer services beyond coaching in their business. And I’m not surprised. Many of my clients enjoy offering additional services and resources because they’re always looking for ways to add value. Sometimes, coaches decide to “add on” because they see a need and want to fill it. But too often, they jump to create new services in response to the belief that doing more will lead to more money. … Read more…

Posted in Coaching Industry Trends, Your Services | Leave a reply

Narrow Your Services To Improve Your Bottom Line

Broadview Coaching
Narrow focus equals better bottom line

Over the years, I’ve found a clear correlation between how successful my clients are and the degree to which they’re willing to be discerning and hold boundaries. By now, we all know that a truly successful business isn’t defined solely by how much money it brings in. And yet, I see so many coaches say “yes” to opportunities that aren’t aligned with their mission, vision, and values because they might help the bottom line. And, frankly, because it’s hard to … Read more…

Posted in Marketing Strategies, Messaging, Your Services | 2 Replies

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