Category Archives: Business Development and Sales

Don’t Build a Coaching Program No One Wants

Broadview Coaching

Have you ever launched a coaching program that didn’t sell? When I work with a client and we’re talking about one of these ‘failed’ launches, my first question is always, “Did you involve your ideal client in the process?” The answer is almost always no. Designing and creating an engaging coaching program takes a lot of time, energy, and effort. As a result, you are going to be more successful if you build something that you know your clients will … Read more…

How to Determine Your Prices

Broadview Coaching

A big question I hear from coaches all the time is “Coaching prices seem all over the board. How do I determine the right price for my packages?” There are many factors that go into determining pricing, and some of them can feel a little grey. Let’s take a look at some of the biggies. 1) Your Offer Obviously, the first thing to look at is what your offer is and the value of that offer. What’s your package? How … Read more…

Your Mindset Affects Your Prices

Broadview Coaching

The amount you can charge for your services will always depend on your mindset and what you feel you are worth. Average coaching prices within your particular niche may be broad (executive coaches, for instance, may charge anywhere from $350-$750 per hour, on “average” although you will still find executive coaches that charge less or more than that). Where you fall within the spectrum for your niche will depend on several factors but most importantly on what you feel you … Read more…

How to Package Your Coaching Services

Broadview Coaching

Are you missing an opportunity to best serve you divine ideal clients with your packages and offerings? When creating coaching packages, most coaches think, “Huh, three months sounds like a good length of time for prospects to commit to, so I’ll do that!” They choose an arbitrary length of time because they don’t realize how powerful it could be if their coaching package were grounded in the transformation their program offers their clients. (Note: most coaches also underestimate how long … Read more…

How to Build the “Perfect” Business

Broadview Coaching

Have you ever worked with a great client and thought to yourself, “Wow, I love this client! If I had ten or, perhaps, twenty clients just like this person, I’d have the perfect business”? You wish you could “replicate” that client because they’re such a wonderful fit for your work and you both love working together. And guess what? You can replicate them! In fact, I highly recommend it. It’s not as easy as waving a magic wand and cloning … Read more…

Credibility is Key to Attracting Prospects

Broadview Coaching

As you may know, as part of my coaching business, I offer an enrollment training called “Getting to a Powerful ‘Yes’” to coaches who want to expand their client base and learn how to convert prospects to clients with ease. Recently during one of these trainings, someone raised her hand and said, “Tara, I can’t wait to try out these new enrollment skills, but how do I get them to want to have the conversation in the first place?  That’s … Read more…