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Broadview Coaching

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Broadview Coaching
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What Lies Beneath: Unearthing What’s Really Going On

Broadview Coaching

This winter in Sonoma County was dreary.  For a few days, it rained so hard that I was worried about the wildlife. It was pelting down. And when the drainage pipes around our home couldn’t handle the water coming off the hill and gutters, our lower level flooded…multiple times. This also happened last year when we experienced an “unusual amount of rain” and once a few years back too. In other words, it turns out that this amount of rain … Read more…

Posted in Mindset | Leave a reply

If It Doesn’t Serve, It Doesn’t Serve

Broadview Coaching

Right out of college, I took a job at a major publishing house in the children’s book production department in lieu of another offer in an adult editorial department because of my love of children’s books and illustrations, and more importantly because it paid a whopping $1000 more a year, which in 1993 and in the world of publishing was a big deal! When I told my other potential boss about my decision, she warned me about my new boss’s … Read more…

Posted in Leadership, Mindset | Leave a reply

Year End Reflection

Broadview Coaching

I am a big fan of reflection.  In our Western Culture, we have this tendency to move so fast that once we finish one thing, we are off to the next. I believe that slowing down helps us speed up. In the Navajo tradition, they align the Four Directions with the Seasons, with each one symbolizing it’s piece in the balance of life and nature. The East symbolizes Spring where the warming Earth generates new life. Where seeds sprout into … Read more…

Posted in Gratitude, Leadership, Mindset, Other, Self Care | Leave a reply

Seek First To Understand, Then To Be Understood

Broadview Coaching

I am one of those people who is pretty decisive. I have strong intuition, which guides my decisions and helps me wrap my head around things with great certainty in a short amount of time. My husband refers to me as being “High Speed, Low Drag.” It is a great strength with an incredible Achilles heel. After all, I believe that intuition is always right, but my interpretation of it isn’t. In other words, when we get the niggle of … Read more…

Posted in Leadership, Mindset | Leave a reply

Stakeholders in Corporate Business Development

Broadview Coaching

Developing a relationship with a new organization can be a time-intensive endeavor but is one that can absolutely pay off for years to come. In my experience, the first engagement with an organization is usually the least profitable because you need to invest time and energy into building relationship(s), understanding dynamics and various stakeholders, and learning the lay of the land. Once you have had a successful engagement with very satisfied stakeholders, however, referrals within the organization can take off … Read more…

Posted in Business Development and Sales | Leave a reply

Stay Networked: The Catch-up Call

Broadview Coaching

In August I wrote an article entitled “Getting in Front of Decision Makers” where I talked about the three primary conversations that help us generate business. As a reminder, they are: 1) Discovery/Enrollment Conversations — These conversations are for when someone has expressed a need and wants to explore working with you. If you missed this article, I detail how to do this effectively. (Hint—pitching your services isn’t it!) 2) Strategic Alliance Conversations — There are many types of Strategic Alliance … Read more…

Posted in Business Development and Sales, Client & List Engagement, Client Enrollment, Engagement Strategy, Marketing Strategies, Networking, Relationship Marketing | Leave a reply

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