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Broadview Coaching

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Broadview Coaching
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The Power of Discernment

Broadview Coaching

I used to be the quintessential “yes” person.  I was always game whether I was asked to a party, to go for a walk, or take on a project. I was very much wired to say “yes” because deep down I believed this helped me belong in the world.  But I kept finding myself exhausted and feeling like I had to go to that party or on that walk because I had committed to it (and as a person of … Read more…

Posted in Leadership, Mindset | Leave a reply

The Era of “Just Do It” Is Ending

Broadview Coaching

Everywhere I look these days, it feels like our old ways of doing things are breaking down.  What got us here ain’t going to get us where we need to go.  Although this is the water we swim in as coaches, the elements around us are creating some really choppy water, and finding a way to help both our clients and ourselves to dry land can feel a bit daunting.  I feel the call for Breakthrough Change. For the last … Read more…

Posted in Change Management, Fear of Change, Leadership, Mindset | Leave a reply

Getting in Front of Decision Makers

Broadview Coaching

I believe there are three primary types of conversations that will help us generate business: 1) Discovery/Enrollment Conversations — These conversations are only for when someone has expressed a need and wants to explore working with you. If you missed my last article, I detail how to do this effectively.  (Hint — pitching your services isn’t it!) 2) Strategic Alliance Conversations — There are many types of Strategic Alliance Conversations (six primary ones for professional coaches), and all involve collaborating … Read more…

Posted in Business Development and Sales, Credibility Marketing, Networking, Niche & Ideal Client Development, Other | Leave a reply

Stop Pitching Your Services (Please 😊)

Broadview Coaching

The other day, I was talking with a prospect who was lamenting not getting in front of decision makers in organizations to pitch her coaching and training services.  She was extremely frustrated because her well-oiled network wasn’t coming through for her. The reality is that decision makers are busy people.  If they don’t currently have a need, they don’t want to spend an hour with someone pitching unnecessary services.  If you are lucky enough to get time with them, often … Read more…

Posted in Business Development and Sales, Marketing Strategies | Leave a reply

Honing Your Coaching Process

Broadview Coaching

  In my last article, we began the journey of Process Creation, starting with why having a process matters and then diving into creating your Core Tenets and accompanying Tools & Resources.  If you haven’t read it yet or need a refresher, make sure to go back and read it first to get the most out of this article! Once you have identified your Core Tenets, you have some of the foundational blocks of your process.  Now you have to … Read more…

Posted in Branding, Client Attraction, Client Experience, Credibility Marketing, Niche & Ideal Client Development, Your Services | Leave a reply

The Value of a Clearly Defined Coaching Process

Broadview Coaching

Last week I was talking with a client who has been a coach for over twenty years.  She shared that she never had a documented coaching process until now and what a significant difference it has already made in sharing the value of her work and attracting the right clients.  It also is going to make a big difference in setting expectations for clients and having them “lean in” to utilizing the tools and resources she’s created, which ultimately will … Read more…

Posted in Branding, Client Experience, Credibility Marketing, Niche & Ideal Client Development | Leave a reply

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