Category Archives: Client Attraction

You’re Probably Investing in the Wrong Area of Your Business

Broadview Coaching

I recently invited guest speaker Mark Butler to present to my mastermind group (no relation, but Butlers are cool!) Mark is a bookkeeper for professional coaches and a CFO to a select number of coaches with large-scale businesses. During his presentation, Mark said that there are three components to a coaching practice: Marketing (Business Development) Client Enrollment (Sales) Fulfillment (The Client Experience) Mark said, “80% of the investment that coaches typically make in their business is on the customer experience … Read more…

Push vs. Pull Energy

Broadview Coaching

Can you tell the difference between push and pull energy? I was recently talking with a prospect who felt intense pressure to get her website up and have a complete marketing plan in place in about 6 weeks (and during “excuse time”, no less) [link to last article. As we spoke, I could sense the pressure of time that she was putting on herself and it felt really heavy. People are attracted to us or not attracted to us based … Read more…

Create a Dynamic Equal Energy Exchange with Your Clients

Broadview Coaching

In my last post, I wrote about some coaches approaching client acquisition in the same way they might approach hunting. (To learn why this doesn’t work, read the article here). Usually the “hunting” approach looks like an enthusiastic coach telling a potential client, “You should work with me! I could do X, Y and Z for you…” Although the coach has good intentions, this approach rarely lands the way you intend and will almost always leave the person feeling judged … Read more…

Do You “Hunt” for Clients?

Broadview Coaching

Over the years, I’ve seen many coaches approach client acquisition like hunting. They declare, “I need to find clients!” and their intention has the same focused, intense energy of a high-stakes pursuit. Imagine how it would feel to be on the receiving end of that energy. To be clear, it’s really wonderful to powerfully claim somebody that you truly feel inspired to work with and invite them to a breakthrough session so you can find out if you are a … Read more…

Why Speaking is a Powerful Vehicle for Coaches

Broadview Coaching

Speaking is one of the fastest ways for entrepreneurs to get clients, but it is particularly successful for coaches. People hire coaches when they trust them and think they can make a significant difference in their life and speaking is an easy way to establish that “know, trust and like” factor, if you do it well. It is rare for someone to find a coach through a Google search, then sign up for a breakthrough session (strategy session, free session, … Read more…

A Quick Way to Land New Clients this Month

Broadview Coaching

Are you looking to fill up your client roster this month? Landing new clients is a process that often seems complicated and overwhelming, but it doesn’t have to be. In fact, enrolling new clients is as simple as tapping into your existing relationships. The following 6 groups offer potential connections to new clients.  Plus some suggestions on how to connect with them in a way that is warm and inviting. 1) Current and Past Clients Reach out to your current … Read more…