Do you tend to focus on the short-term instead of planning for big long-term wins? Here’s an example: a coach might engage in a business development tactic such as doing a talk. The coach will show up, give a great, refined and well-practiced talk, and walk away with 2-3 new clients. Great! The short-term goal of getting new clients is accomplished. Gotta love that! But where most entrepreneurs lack intention is in how to capture the people who are interested … Read more…

I recently had a conversation with my mastermind group about testimonials. One of my clients acknowledged that, when he looked through the testimonials on his website, some of them were ten years old! It brought attention to something that commonly happens in a coaching business: once we get really great testimonials, we can get lackadaisical and don’t consistently ask for new ones or update the ones we have. My recommendation is that when a client completes, you ask him or … Read more…