Category Archives: Marketing Strategies

The Value of a Clearly Defined Coaching Process

Broadview Coaching

Last week I was talking with a client who has been a coach for over twenty years.  She shared that she never had a documented coaching process until now and what a significant difference it has already made in sharing the value of her work and attracting the right clients.  It also is going to make a big difference in setting expectations for clients and having them “lean in” to utilizing the tools and resources she’s created, which ultimately will … Read more…

Crafting Your Personal Story

Broadview Coaching

Several months ago, I received a message from the father of one of my childhood friends who I haven’t seen in over 30 years. I spent a lot of time at the Banks’ house back in high school, and we had many fireside chats through the years. It was an unexpected delight to hear from him. In his message to me one of the things he said was “You know what I remember most about you? You listened to people.” … Read more…

Changing the Conversation can Change Everything

Broadview Coaching

I’m sure someone has told you to grow your coaching business, all you need to do is get out there and talk to people. That’s good advice as far as it goes. But it doesn’t specify the type of conversation you should have. Going out and shooting the breeze with people in your network over coffee, or worse, trying to encourage every person you know to work with you is not likely going to bring you a steady stream of … Read more…

Narrow Your Services To Improve Your Bottom Line

Broadview Coaching

Over the years, I’ve found a clear correlation between how successful my clients are and the degree to which they’re willing to be discerning and hold boundaries. By now, we all know that a truly successful business isn’t defined solely by how much money it brings in. And yet, I see so many coaches say “yes” to opportunities that aren’t aligned with their mission, vision, and values because they might help the bottom line. And, frankly, because it’s hard to … Read more…

We Don’t Attract Clients Sitting Behind Our Desks!

Broadview Coaching

How much of your time is spent sitting at your desk? No, really. Be honest with yourself. How much of your time do you spend just sitting at your desk? Often when clients start working with me, they share that they’re really “working hard!” But after asking a few questions, I discover that what they’re doing mostly consists of sitting in their office trying to figure out things to do to attract clients. While there are things you can do … Read more…

Recession-Proof Your Coaching Practice

Broadview Coaching

There’s a lot of talk that a recession is coming. Have you noticed this has been a constant question played out in the media for the last few years? It’s understandable. At this point, we’ve had the longest stint of economic growth in the history of the stock market, and eventually, that will turn, and when it does, you want your business to be solid. A lot of fear comes up for all of us when there’s talk of recession, … Read more…