Does your website captivate people and pull them toward you? In Donald Miller’s book, Building a Story Brand, he writes, “If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing the potential customer will hear is noise.” I can’t tell you how many coaches have come to me having already spent well over $1,000 on branding and building their … Read more…
Being busy is like a badge of honor in our modern Western society. We think that busy = successful, and that if we just work that much harder we will become that much more successful, but the reality is that when we leave ourselves no space, we get stuck. It’s like canning. When you’re canning, you have to leave head room in the jar or else the pressure will become too much and the jar will explode. The same applies … Read more…
My vision is to widen the ripple of positive change in the world through my coaching practice. Not only do I help change the lives of my clients, but they help change the lives of their clients, and so on and so on and so on. I’m always looking for opportunities to widen that ripple of change even when it comes to gifts for my clients. For the last three years, in lieu of a wreath or holiday treat, I … Read more…
My two favorite marketing strategy approaches for coaching practices are what I call “Credibility Marketing” and “Relationship Marketing.” In my experience, these are the two types of marketing strategies that work best because they both rely on a coach’s natural proclivity for creating meaningful dialogue and connecting on a deep level with like-minded people. I talk about Credibility Marketing A LOT because I am a big fan. So today, I’d like to focus on Relationship Marketing, which is specifically based … Read more…
Recently, I wrote about the myth of social media. My intention was to explain that, no, you don’t have to use social media for your business if you don’t want to! (It’s worth a read if you haven’t been enjoying the experience of social media) That article received an overwhelming response. Coaches emailed me with heartfelt thank you notes, saying things like, “I am so aligned with this. It’s really nice to hear from a business coach that it’s okay … Read more…
You don’t have to use social media in your business if you don’t want to. I recently started with a client who has been putting a ton of effort into social media. In our intake and strategy session, she admitted that she doesn’t even go on social media personally anymore because it just doesn’t resonate or create deep connections for her. However, she felt that she “had” to post on social media for her business. I simply don’t think that’s … Read more…
