Often, when I speak to my clients and prospects, they know what they want, but they don’t have a plan to get it. For instance, you may want to enroll six new clients in Q1, eight new clients in Q2, and launch a training program in Q3. Those are all great goals, but do you have the underlining strategies outlined to get you there? Without a clear plan, most people will end up throwing spaghetti at the wall to see … Read more…
I recently invited guest speaker Mark Butler to present to my mastermind group (no relation, but Butlers are cool!) Mark is a bookkeeper for professional coaches and a CFO to a select number of coaches with large-scale businesses. During his presentation, Mark said that there are three components to a coaching practice: Marketing (Business Development) Client Enrollment (Sales) Fulfillment (The Client Experience) Mark said, “80% of the investment that coaches typically make in their business is on the customer experience … Read more…
When you sit down to work on your business, how are you spending your time and energy? Are you consistently productive or do you, as one of my clients described it, “piddle” for hours on end without much to show for it? It’s really common for coaches to go into their office each morning and stare at the computer for 8 hours because they think that is what they “should” be doing to move their business forward when in fact … Read more…
Can you tell the difference between push and pull energy? I was recently talking with a prospect who felt intense pressure to get her website up and have a complete marketing plan in place in about 6 weeks (and during “excuse time”, no less) [link to last article. As we spoke, I could sense the pressure of time that she was putting on herself and it felt really heavy. People are attracted to us or not attracted to us based … Read more…
It’s that time of year again: the second week in November to the first week of January is what I call “excuse time.” During this time of year, you’ll hear people say things like, “It’s the holidays, we’re so busy!” Even though the holidays themselves only take up a few days, people tend to be less responsive and tell you they don’t have time to get together. It’s also a particularly difficult time to start with new clients. You don’t … Read more…
Even if you work within a specific niche, it’s still not enough to differentiate you from the pack. If you’re an executive coach in a sea of other executive coaches, the thing that will set you apart is your Unique Value Proposition. That means understanding how you are uniquely positioned to help your Divine Ideal Clients and making sure that is clearly communicated in all your marketing messaging and materials. *Note: is it crucial to get clear on this before … Read more…
