Selecting Colors for Your Brand

Broadview Coaching

There are many elements that go into a brand, and one of the most obvious (and fun) elements is your color pallet. I always have my clients do the Zone of Brilliance exercise when they’re first establishing their brand. The exercise has them come up with 4-6 words to describe their essence, and from there, they’ll select colors that align with the essence of those words. Here’s a complementary approach: open up your closet and look at the colors inside. … Read more…

What is Your Zone of Brilliance?

Broadview Coaching

I believe that every one of us has unique qualities that make us who we are, and when these qualities are evoked in us in a positive way, our brilliance shines. That is when our diamond sparkles the brightest and we are most attractive to our divine ideal clients and strategic alliances. We want to make sure we capture this in our business brand because our particular zone of brilliance is one of those important elements that have us stand … Read more…

Create a Dynamic Equal Energy Exchange with Your Clients

Broadview Coaching

In my last post, I wrote about some coaches approaching client acquisition in the same way they might approach hunting. (To learn why this doesn’t work, read the article here). Usually the “hunting” approach looks like an enthusiastic coach telling a potential client, “You should work with me! I could do X, Y and Z for you…” Although the coach has good intentions, this approach rarely lands the way you intend and will almost always leave the person feeling judged … Read more…

Do You “Hunt” for Clients?

Broadview Coaching

Over the years, I’ve seen many coaches approach client acquisition like hunting. They declare, “I need to find clients!” and their intention has the same focused, intense energy of a high-stakes pursuit. Imagine how it would feel to be on the receiving end of that energy. To be clear, it’s really wonderful to powerfully claim somebody that you truly feel inspired to work with and invite them to a breakthrough session so you can find out if you are a … Read more…

Build Credibility in Your Niche

Broadview Coaching

Sharing your credibility story is a great way to get everyone in your network on board with your new identify of “coach”. As I mentioned last week, sometimes your network doesn’t “get” why you chose to become a coach.  You can help them to get on board and support you in this new endeavor by creating a brand that aligns the person they know you to be with your work as a coach. When I work with my clients on … Read more…

Transition Smoothly into Your New Coaching Business

Broadview Coaching

Is everyone in your life supportive of your new career as a coach? Many coaches choose to become coaches because they discover a passion for connecting with others and going deep. And, boy, when you discover this passion, we want to shout it from the mountaintops, right?  But the people in our lives don’t always fully embrace our pivot into coaching. Often, the people in our network have a set idea of who we are and what our talents are. … Read more…