Why Speaking is a Powerful Vehicle for Coaches

Broadview Coaching

Speaking is one of the fastest ways for entrepreneurs to get clients, but it is particularly successful for coaches. People hire coaches when they trust them and think they can make a significant difference in their life and speaking is an easy way to establish that “know, trust and like” factor, if you do it well. It is rare for someone to find a coach through a Google search, then sign up for a breakthrough session (strategy session, free session, … Read more…

What is Your Client Enrollment Mindset?

Broadview Coaching

Is your mindset around client enrollment helpful or is it an obstacle? About 13 years ago I learned a powerful lesson from one of my beautiful mentors, Elaine Jaynes, who is no longer with us. When I first met her, Elaine was a front of the room leader for the Coaches Training Institute. I was assisting one of her classes when I asked her, “Do you get a lot of clients from the trainings that you lead?” She responded with, … Read more…

Are You Making assumptions About What Your Clients Want?

Broadview Coaching

It’s easy for us subject matter experts and coaches to make assumptions about what our clients really want and need. From there, we assume we know how our programs should look, what our copy should include and what our value proposition is based on our experience. But we are not always correct in our assumptions. I’ve seen many people create programs in a vacuum. They fine tune websites, offers, packages and products based on what they assume their clients want … Read more…

Does Social Media Feel like a Big “Should” in Your Coaching Business?

Broadview Coaching

Coaches love depth. We love deep conversations, deep explorations and deep connection—and many of us don’t particularly feel like social media achieves that on a regular basis. We are left wanting more and it’s not in alignment with the deep connection we strive to create in our lives, our businesses and with our clients. This lack of depth is precisely why social media marketing can and very well may feel like a “should” in your coaching business. I recently on-boarded … Read more…

Are you really making an impact with your clients?

Broadview Coaching

Have you ever had a client who thinks you’re awesome but you secretly wonder if you’re making an impact? If you don’t see the client making changes, taking action and making different choices, it’s a valid question. Most coaches are Conversational Truth Guides: at the heart of it, we want equal energy exchange and we have a high responsibility for generating results with our clients. Even though we know it’s ultimately up to our clients to change, we really want … Read more…

Finding the sweet spot in your niche

Broadview Coaching

Have you defined a sweet spot within your niche that has you stand out as a coach? The sweet spot is about what you really want to give and what your talents and expertise are, what your clients really want (aka their biggest challenges and desires that they want to dig into), and where those two circles overlap. For example, let’s say that you’re an executive coach. Telling the world that you coach executives isn’t really going to have you … Read more…