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Broadview Coaching

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Are You Picking a Niche From a “Should” Place?

Broadview Coaching
Don't Should Yourself into picking a niche

There are plenty of resources out there on the importance of picking a niche, but most of them take a “left brain approach,” which tends to leave us operating from a “should” verses “want” place. Turning your passion into a business idea doesn’t have to be a struggle, but with a shaky foundation, you’re setting yourself up for disappointment. Too Many Coaches Use the “Picking a Niche” Out of a Hat Approach, and That Doesn’t Serve Anyone Most business coaches … Read more…

Posted in Niche & Ideal Client Development | Leave a reply

4 Questions to Ask Before Expanding Your Services

Broadview Coaching
Thinking of expanding your services?

The 2020 ICF global coaching study reported that 90% of coaches surveyed offer services beyond coaching in their business. And I’m not surprised. Many of my clients enjoy offering additional services and resources because they’re always looking for ways to add value. Sometimes, coaches decide to “add on” because they see a need and want to fill it. But too often, they jump to create new services in response to the belief that doing more will lead to more money. … Read more…

Posted in Coaching Industry Trends, Your Services | Leave a reply

Narrow Your Services To Improve Your Bottom Line

Broadview Coaching
Narrow focus equals better bottom line

Over the years, I’ve found a clear correlation between how successful my clients are and the degree to which they’re willing to be discerning and hold boundaries. By now, we all know that a truly successful business isn’t defined solely by how much money it brings in. And yet, I see so many coaches say “yes” to opportunities that aren’t aligned with their mission, vision, and values because they might help the bottom line. And, frankly, because it’s hard to … Read more…

Posted in Marketing Strategies, Messaging, Your Services | 2 Replies

5 Common Graphic Design Mistakes (and how coaches can avoid them)

Broadview Coaching
5 common graphic design mistakes

Graphic design is more than making things look pretty; it’s a form of communication. And a powerful one at that. A study conducted by MIT revealed that the human brain could process an image it was exposed to for only 13 milliseconds. Have you ever noticed how some designs can look polished and eye-catching while others … well, not so much? As a coach, you must be intentional with your visuals as they are such a powerful form of communication. … Read more…

Posted in Branding | Leave a reply

Are you choosing Joy in your business?

Broadview Coaching
Are you choosing joy in your business?

In our western society, we often conflate success with our income. But intellectually, we all know that financial success doesn’t equate a joyous life. So, let me ask you, what does success mean to you? Many coaches become coaches because they want to get off the corporate hamster wheel, make a bigger difference in the world, and feel successful on many levels.  And yet, one of the biggest gripes I hear from “successful” coaches is that they don’t feel successful … Read more…

Posted in Business Planning | Leave a reply

Now there are 7 C’s instead of 6 to Savvy Strategic Alliances

Broadview Coaching

I have never met a coach who hasn’t had a deep love and desire for Connection. Coaches love deep dialogue.  We are infinitely curious about others.  Connection inspires us and helps cultivate our creativity and joy.  And frankly, one of the hardest parts of being a solopreneur is that it can be challenging to find the right partners to collaborate with who are also a good fit for this deeper connection that we long for. What makes a great partner … Read more…

Posted in Strategic Alliances | Leave a reply

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