Category Archives: Branding

What is Your Unique Value Proposition?

Broadview Coaching

Even if you work within a specific niche, it’s still not enough to differentiate you from the pack. If you’re an executive coach in a sea of other executive coaches, the thing that will set you apart is your Unique Value Proposition. That means understanding how you are uniquely positioned to help your Divine Ideal Clients and making sure that is clearly communicated in all your marketing messaging and materials. *Note: is it crucial to get clear on this before … Read more…

Selecting Colors for Your Brand

Broadview Coaching

There are many elements that go into a brand, and one of the most obvious (and fun) elements is your color pallet. I always have my clients do the Zone of Brilliance exercise when they’re first establishing their brand. The exercise has them come up with 4-6 words to describe their essence, and from there, they’ll select colors that align with the essence of those words. Here’s a complementary approach: open up your closet and look at the colors inside. … Read more…

What is Your Zone of Brilliance?

Broadview Coaching

I believe that every one of us has unique qualities that make us who we are, and when these qualities are evoked in us in a positive way, our brilliance shines. That is when our diamond sparkles the brightest and we are most attractive to our divine ideal clients and strategic alliances. We want to make sure we capture this in our business brand because our particular zone of brilliance is one of those important elements that have us stand … Read more…

Build Credibility in Your Niche

Broadview Coaching

Sharing your credibility story is a great way to get everyone in your network on board with your new identify of “coach”. As I mentioned last week, sometimes your network doesn’t “get” why you chose to become a coach.  You can help them to get on board and support you in this new endeavor by creating a brand that aligns the person they know you to be with your work as a coach. When I work with my clients on … Read more…

Transition Smoothly into Your New Coaching Business

Broadview Coaching

Is everyone in your life supportive of your new career as a coach? Many coaches choose to become coaches because they discover a passion for connecting with others and going deep. And, boy, when you discover this passion, we want to shout it from the mountaintops, right?  But the people in our lives don’t always fully embrace our pivot into coaching. Often, the people in our network have a set idea of who we are and what our talents are. … Read more…

Your True Brilliance is Likely Second Nature

Broadview Coaching

Do you know what makes you unique and brilliant? Once upon a time I had a client named Emily who wanted to come up with a signature talk so she could get in front of potential clients. I said, “How about doing a talk on networking? You’re brilliant at that!” “But doesn’t everybody know what I know about networking? I don’t think I have anything interesting to share,” she responded. Emily had no idea that the networking style and approach … Read more…