Category Archives: Marketing Strategies

How to Package Your Coaching Services

Broadview Coaching

Are you missing an opportunity to best serve you divine ideal clients with your packages and offerings? When creating coaching packages, most coaches think, “Huh, three months sounds like a good length of time for prospects to commit to, so I’ll do that!” They choose an arbitrary length of time because they don’t realize how powerful it could be if their coaching package were grounded in the transformation their program offers their clients. (Note: most coaches also underestimate how long … Read more…

What is a Conversational Truth Guide?

Broadview Coaching

Even if you don’t know what a Conversational Truth Guide is, if you are a coach, there is a good chance you are one. Coaches have a thirst for learning. I have never had a Coach as a client who didn’t have Learning/Growth as a top 10 value.  The majority of my clients have been workshop “junkies” – continually enrolled in some sort of training, course, certification, or coaching program to satiate that value.   But when it comes to business, … Read more…

Welcome to the Zone of Brilliance

Broadview Coaching

Running a business requires a lot of foundation building. Once you get clear about your divine ideal client, your process, and your, the real fun begins: you get to work on your brand presence – and that’s where the Zone of Brilliance comes in. The Zone of Brilliance is an exercise I have people do when they’re ready to explore their brand awareness; it’s a way to pinpoint and highlight your unique brilliance in the market so you can showcase … Read more…

How to Build the “Perfect” Business

Broadview Coaching

Have you ever worked with a great client and thought to yourself, “Wow, I love this client! If I had ten or, perhaps, twenty clients just like this person, I’d have the perfect business”? You wish you could “replicate” that client because they’re such a wonderful fit for your work and you both love working together. And guess what? You can replicate them! In fact, I highly recommend it. It’s not as easy as waving a magic wand and cloning … Read more…

Optimizing your LinkedIn profile

Broadview Coaching

Last week, I had the pleasure of having Ted Prodromou as a guest speaker to one of my mastermind group calls with my clients.  If you don’t know him, Ted is “America’s Leading LinkedIn Coach” and has one of the best selling Linked In books on the market – “Ultimate Guide to LinkedIn for Business”.  In addition to being a guest last week, Ted has shared his wisdom and expertise with my clients in the past and dozens of my … Read more…

Misconceptions & Fears of Choosing a Niche – Debunked!

Broadview Coaching

Welcome to my second blog article this month on Niche Development.  If you missed the last article, I talked about what niche is and the three criteria that define a true niche (click here to read that article).  In this article, I am going to talk about the top 7 misconceptions and fears entrepreneurs have about claiming a specific niche and what’s really true.  It’s time to get these misconceptions and fears out of the way so you can start … Read more…