Category Archives: Marketing Strategies

Want More Referrals?

Broadview Coaching

If you have been following me for a while, you will know that I am truly passionate about creating Savvy Strategic Alliances with other professionals (a.k.a. JV Partnerships). I believe it is one of the fastest ways you can grow your business IF you do it right and you think strategically. What exactly is a Strategic Alliance? It is a mutual beneficial relationship with formal agreements in place that enhances the growth and prosperity of your businesses. I have a … Read more…

Preparation is Key with Speaking Opportunities!

Broadview Coaching

I hope you are enjoying my blog series on getting and mastering speaking opportunities! Make sure to check out the rest of my blog if you’ve missed any of the posts. This week’s blog is all about effective preparation for a speaking opportunity, and where to start so that you get on the right planning track right from the beginning. Planning and Preparation are key aspects to a presentation. Some people are gifted at giving impromptu presentations, but many people … Read more…

Getting Speaking Opportunities

Broadview Coaching

As I mentioned in my ezine last week, the next few blogs will be focused on getting and mastering speaking opportunities. In my last blog post, I talked about how to put on a self-sponsored speaking event. It’s a great way to get started with speaking, leverage your network and hone your presentation. This week, I’ll be talking about strategies to get speaking engagements at local organizations that are looking for speakers like you! Believe it or not, most organizations … Read more…

Curious How To Get Clients Through Speaking?

Broadview Coaching

One of the fastest ways to get new clients is through Speaking Engagements. My clients typically get about 30-60% of the people in the room to raise their hand to have a Breakthrough Session (aka Enrollment Conversation, Discovery Session or Strategy Session) when they have speaking engagements. If you have a great enrollment process and have the right people in the room, you can fill your practice with just one or two speaking engagements. Now with that said, most people get really nervous … Read more…

Create “Heart Swelling” Strategic Alliances

Broadview Coaching

I was talking with a beloved colleague, Doug, today about one of our upcoming collaborations (we are going to do a very cool free webinar for all of you in a few weeks, so stay tuned!) When we met, I thought instantly “he is one of my peeps.” We had an immediate connection and it was clear that we were aligned philosophically when it came to business and life. It also became clear very quickly that we had all 6 of the key … Read more…

Engaging Your Followers

Broadview Coaching

When I was interviewing the speakers on my Client Attraction Video Symposium last week, a theme emerged. Some of the Guru Stars had to adopt new methods to attract their clients because they had created what we call “list exhaustion.”  When you’ve exhausted your list, that means that very few of your followers actually open your emails, let alone read them or click through.  As an example, I had a speaker on my first summit back in 2012 who had 50,000 … Read more…