Category Archives: Marketing Strategies

Aligning your business with a cause you care about

Broadview Coaching

My good friend and colleague, Kim Carpenter, came to visit my private mastermind group last Wednesday to talk about how to authentically align your business with a cause you care about, and I felt so inspired that I had to write about it.  Kim is also one of the featured speakers on The Client Attraction Video Symposium that starts tomorrow, so you can tap into her brilliance on the topic if you join us there! When you authentically align your businesses … Read more…

Leverage Your Blog to Build Your Following

Broadview Coaching

There are many reasons why blogging has taken off as a medium for entrepreneurs in recent years. Blogging is one of my favorite forms of credibility marketing because it’s easy and inexpensive to execute compared to a lot of the credibility marketing strategies and tactics out there, such as getting published, getting interviewed, or developing a presentation and subsequently booking speaking gigs. After all, you can write, publish and publicize a blog in less than an hour if you have … Read more…

The 6 Biggest Blunders Speakers Make

Broadview Coaching

A week ago, before heading off to Maui for a blissful vacation from which I am returning as I write this (#Ilovemylife), I attended a two day conference with 20 of my clients – most who have been working with me for 4 or more years. At the conference, I witnessed one of the best speakers I have ever seen/heard, as well as a few of the worst. The best one was Joey Coleman. The worst included a very famous … Read more…

Why Video and Tele-Summits Work

Broadview Coaching

Welcome to September – one of the big Video and Tele-summit seasons of the year. January/February and September/October are the two most popular times of year to do Summits, often by intentional strategic design. January/February is a great time because it’s the beginning of the year. September/October is the short window between two major “excuse times” (the Summer and The Holiday Season). Many of my clients love the Summit format, particularly when they find a great Summit theme and a … Read more…

How to Ask for Referrals to Get New Prospects This Week

Broadview Coaching

For most of us, the biggest source of clients is referrals – either from current/past clients or from other professionals that work with your ideal clients. However, most of us either do not ask for referrals, or don’t ask for referrals in a powerful way. Learning how to ask for referrals in a powerful way can make a huge difference in your business pipeline. When it comes to getting introductions to qualified prospects, the method I have seen the most … Read more…

Choosing The Right Promotional Partners and Strategic Alliances

Broadview Coaching

As you probably already know, I’m pretty darn passionate about helping entrepreneurs create savvy Strategic Alliances with other professionals (a.k.a. JV Partnerships). Why? Because it is one of the fastest and most sustainable ways to grow your business. Period. And it is also one of the great joys of doing business when you do it well. Let’s face it, a lot of us became entrepreneurs because we have independent spirits. But the reality is that it is far more fun … Read more…