Very few of us like to talk about how great we are at what we do. After all, most of us were taught that it is braggadocios to talk about ourselves in that way. It is one of the biggest issues my clients struggle with – how do I talk about myself on my website and in my marketing so that it establishes my credibility without sounding arrogant? That is where testimonials come in. Testimonials are one of the best … Read more…
At one time or another, all of us have had someone that tells us “I cannot afford to work with you”. Sometimes, that is simply the case. However, most of the time, it really boils down to them not seeing that the value of the work greatly exceeds the investment. Is what you are offering, really worth the investment for them? Will they receive exponential value from the investment that they make? And have you asked the right questions to see … Read more…
Many of you read my blog post on Why Free Sessions Don’t Work (Click here if you want to read that article) and asked me “so if free sessions don’t work, how do I entice people to work with me?!” The answer is multi-fold, but one of the best ways is to offer a complimentary Introductory or Discovery Session – either in person or by phone – where you can bring your potential clients through a series of specific questions … Read more…
Happy New Year to all of you! ‘Tis the season of New Year’s resolutions and planning for the coming year. Do you have clarity on what you want to achieve in 2022? If you are like many of my clients, you want 2022 to be your best year ever and you have some idea on what you want to create, but haven’t put it fully into perspective. As the late and great Stephen Covey always said “Start with the end … Read more…
I remember going through coaching school back in the dark ages (2005 which was before most people knew what coaching was) and they taught us to give free sessions (aka “sample sessions”) as a way to get clients. When I gave away free sessions, only 5-10% of my “prospects” would hire me. This was a new skill for me, but having come from a sales & marketing background, I was shocked at my lack of efficacy. But then I found … Read more…
I have had a bee in my bonnet lately and it is about the whole concept of “List Engagement”. Many of the top business experts I have been following have consistently been saying that you need to manage your list in a certain way, and I’ve been witnessing, watching and experimenting myself with a skeptical and sharp eye. Many of my colleagues have coined me a “devil’s advocate” when it comes to standard business practices because much of what I … Read more…