Category Archives: Niche & Ideal Client Development

Crafting a Niche Isn’t Just for Marketing

Broadview Coaching

I recently gave a presentation to the Washington State Chapter of the International Coaching Federation (ICF) on the topic of crafting a niche: it was called “Niche in a Nutshell.” I could probably write an entire blog post on every misconception about creating a niche that’s out there… so many coaches are confused about what a niche is and how it should be approached! But one of the biggest misconceptions is that creating a niche is just a “marketing thing.” … Read more…

Misconceptions & Fears of Choosing a Niche – Debunked!

Broadview Coaching

Welcome to my second blog article this month on Niche Development.  If you missed the last article, I talked about what niche is and the three criteria that define a true niche (click here to read that article).  In this article, I am going to talk about the top 7 misconceptions and fears entrepreneurs have about claiming a specific niche and what’s really true.  It’s time to get these misconceptions and fears out of the way so you can start … Read more…

Are you Niche Curious?

Broadview Coaching

In the last few weeks, I’ve had conversations with multiple leaders of ICF and Co-Active Network chapters around the country and I have asked them “what is one issue your members seem to be grappling with?”  I got several answers, but the answer I got consistently from everyone is “the whole concept of niche.  Is it valuable or necessary to have a niche or not?”  So I realized it was time I shared some thoughts with you about what “a … Read more…

Want More Referrals?

Broadview Coaching

If you have been following me for a while, you will know that I am truly passionate about creating Savvy Strategic Alliances with other professionals (a.k.a. JV Partnerships). I believe it is one of the fastest ways you can grow your business IF you do it right and you think strategically. What exactly is a Strategic Alliance? It is a mutual beneficial relationship with formal agreements in place that enhances the growth and prosperity of your businesses. I have a … Read more…

Engaging Your Followers

Broadview Coaching

When I was interviewing the speakers on my Client Attraction Video Symposium last week, a theme emerged. Some of the Guru Stars had to adopt new methods to attract their clients because they had created what we call “list exhaustion.”  When you’ve exhausted your list, that means that very few of your followers actually open your emails, let alone read them or click through.  As an example, I had a speaker on my first summit back in 2012 who had 50,000 … Read more…

Aligning your business with a cause you care about

Broadview Coaching

My good friend and colleague, Kim Carpenter, came to visit my private mastermind group last Wednesday to talk about how to authentically align your business with a cause you care about, and I felt so inspired that I had to write about it.  Kim is also one of the featured speakers on The Client Attraction Video Symposium that starts tomorrow, so you can tap into her brilliance on the topic if you join us there! When you authentically align your businesses … Read more…