Category Archives: Client Attraction

Why Video and Tele-Summits Work

Broadview Coaching

Welcome to September – one of the big Video and Tele-summit seasons of the year. January/February and September/October are the two most popular times of year to do Summits, often by intentional strategic design. January/February is a great time because it’s the beginning of the year. September/October is the short window between two major “excuse times” (the Summer and The Holiday Season). Many of my clients love the Summit format, particularly when they find a great Summit theme and a … Read more…

How to Ask for Referrals to Get New Prospects This Week

Broadview Coaching

For most of us, the biggest source of clients is referrals – either from current/past clients or from other professionals that work with your ideal clients. However, most of us either do not ask for referrals, or don’t ask for referrals in a powerful way. Learning how to ask for referrals in a powerful way can make a huge difference in your business pipeline. When it comes to getting introductions to qualified prospects, the method I have seen the most … Read more…

Turning “I can’t afford it” into a powerful “yes”

Broadview Coaching

At one time or another, all of us have had someone that tells us “I cannot afford to work with you”.  Sometimes, that is simply the case.  However, most of the time, it really boils down to them not seeing that the value of the work greatly exceeds the investment.  Is what you are offering, really worth the investment for them?  Will they receive exponential value from the investment that they make?  And have you asked the right questions to see … Read more…

Nailing Your Sales Conversations

Broadview Coaching

Many of you read my blog post on Why Free Sessions Don’t Work (Click here if you want to read that article) and asked me “so if free sessions don’t work, how do I entice people to work with me?!” The answer is multi-fold, but one of the best ways is to offer a complimentary Introductory or Discovery Session – either in person or by phone – where you can bring your potential clients through a series of specific questions … Read more…

Why Free Sessions Don’t Work

Broadview Coaching

I remember going through coaching school back in the dark ages (2005 which was before most people knew what coaching was) and they taught us to give free sessions (aka “sample sessions”) as a way to get clients.  When I gave away free sessions, only 5-10% of my “prospects” would hire me.  This was a new skill for me, but having come from a sales & marketing background, I was shocked at my lack of efficacy.  But then I found … Read more…

The Power of Presence

Broadview Coaching

I had the pleasure of seeing Bo Eason (www.boeason.com) speak for the 4th time last week at a Mastermind Group with 25 of my oldest clients – some who I’ve been working with for 5 years.  For those of you who don’t know Bo, he is a former NFL player who went on to write and act in a one man Broadway show called “Runt of the Litter” and now focuses on helping other people (like myself and my clients) … Read more…